MUMBAI: Mercedes-Benz India is strengthening its go-to-market strategy to reach out to premium customers in tier-II and tier-III towns. The company is tapping 15 such markets — Jalgaon, Gandhinagar, Jamnagar, Valsad, Kutch, Amravati, Udupi, Bellary, Dharwad, etc, — this year to make basic service available for a luxury car buyer in these places.