Galaxy Tourism LLC
In late 1990s, Dubai took a strategic decision to emerge as a major international-quality tourism destination. To Promote Dubai as a destination and international quality tourism center a need arises for articulated offer in terms of tourism product, sophisticated and modern marketing attention, infrastructure, Human resources development and detail attention to the culture and environment. ‘New tourists’ were more affluent, mature, demanding and expecting a more individualized & innovative product. Tourist expectations of individualized and innovative products or service performance were quite high and the difference between desired service/products and the level of service was considerable. Understanding the expectations of ‘new tourists’ and to create and promote value in Dubai Tourism Galaxy Tourism LLC (“Galaxy Tourism”) was founded in 2006.