Rite Aid Corporation, through its subsidiaries, operates retail drugstores in the United States. Rite Aid Corporation companys drugstores primarily offer pharmacy services. It provides prescription drugs and front end products, which include over-the-counter medications, health and beauty aids, personal care items, cosmetics, household items, beverages, convenience foods, greeting cards, seasonal merchandise, and various other everyday and convenience products, as well as photo processing products. The company sells its products under the Rite Aid brand. It offers its products to customers covered by third party payors, such as insurance companies, prescription benefit management companies, government agencies, private employers or other managed care providers. As of February 27, 2010, Rite Aid Corporation operated 4,780 retail drugstores in 31 states, as well as in the District of Columbia. It has a strategic alliance with GNC to operate GNC stores within Rite Aid stores. Rite Aid Corporation was founded in 1927 and is headquartered in Camp Hill, Pennsylvania.