Artfulhome.com, an online and catalog retailer of fine art and gifts, is an offshoot of The Guild, an art publishing company founded in 1985 that represents more than 1,200 North American artists. The Web site and catalog, which feature fine art prints, paintings, photography, and sculpture, were launched in 1999. In addition Artfulhome.com sells nontraditional works of art (made of glass, fiber, metal, and wood), ceramics, home furnishings and lighting, tableware, jewelry, and books. Toni Sikes, a Madison entrepreneur, launched the company from a Wisconsin warehouse. The firm changed the name of its Web site from Guild.com to Artfulhome.com in 2008.