Alon Holdings Blue Square - Israel Ltd., together with its 
subsidiaries, operates supermarkets and retail outlets in 
Israel. It offers food and beverages products; non-food 
items, such as houseware products, toys, small electrical 
appliances, computers and computer accessories, 
entertainment and leisure products, and textile products; 
and near-food products comprising health and beauty aids, 
baby and young children products, cosmetics, and hygiene 
products. The company owns and operates 207 supermarkets 
under the Mega, Mega in Town, Shefa Shuk, Mega Bool, and 
Eden Teva brand names; and 260 non-food retail outlets under 
the Naaman, Vardinon, Sheshet, Kfar Hashaashuim, Rav-Kat, 
Dr. Baby, and All for a Dollar brand names. In addition, it 
owns, leases, and develops commercial properties. The 
company was formerly known as Blue Square  Israel Ltd. and 
changed its name to Alon Holdings Blue Square - Israel Ltd. 
in July 2010. The company was founded in 1988 and is based 
in Rosh Ha'ayin, Israel. Alon Holdings Blue Square - Israel 
Ltd. is a subsidiary of Alon Retail Ltd.