Otix Global brings the world to the hearing impaired. The company designs, manufactures, and markets digital hearing aids. Its brands include Applause, Balance, Natura, Quartet, Sonic, Tribute, and Velocity. As its technology advances, the company has expanded with variations on both behind-the-ear and in-the-canal hearing aids including its small receiver-in-the-canal product under the Touch brand. The company sells its products to hearing care professionals and directly to individuals through a handful of retail audiology outlets in Australia, Europe, and the US. Otix Global is the subject of a bidding war between two Danish hearing aid makers, William Demant and GN ReSound.