Founded on March 9, 1948, by Tojuro Iijima, Yamazaki Baking Co., Ltd., began as a provider of reasonably priced, fresh, high-quality baked goods in the post- World War II era, when most of Japan was still experiencing severe food shortages. Yamazaki Baking modernized through aggressive technological advances and the installation of state-of-the-art equipment and systems from Europe and North America. At the same time, the company expanded its offerings, introducing breads and other products from around the world into the Japanese market and contributing to the enhancement of Japanese lifestyles and dietary culture.