Bare Escentuals company, which rolled out its bareMinerals makeup brand in 1976 along with its first retail store, develops, markets, and sells natural cosmetics, skin care, and body care items. Brand names include bareMinerals, Buxom, md formulations, RareMinerals, and its namesake line. Bare Escentuals sells its products in the US through about 100 company-owned shops, 800 beauty product retailers, and 1,500 spas and salons. It also has distributors in Canada, Japan, and the UK, among other European countries. Formerly STB Beauty, the company changed its name to Bare Escentuals in 2006.