Elmer's Products, Inc. was founded in 1947 when former parent Borden debuted its white Cascorez Glue, which was renamed Elmer's Glue-All after Elmer, the spouse of Borden icon Elsie the Cow. Elmer's is owned by investment giant Berwind. Elmer's Products makes more than 200 adhesive items, including glues for wood, school, and all-purpose, as well as the top instant adhesive in the US -- Krazy Glue. Besides its sticky business, Elmer's markets brands such as X-Acto (knives), Bienfang (papers), Conte (crayons), ColorLoco (markers), GiddyUp (arts and crafts goods), and Scientific Explorer (educational kits). Products are sold by retailers worldwide and online.