Under the adidas umbrella since 2006, Reebok International Limited (UK) has been running with a new pack but is headed toward some of the same hurdles. It's the British subsidiary of Reebok International that faces some of the stiffest European competition. The company manufactures athletic footwear and activewear for men, women, and teens and serves as the center of European operations for its parent company. Its products include limited edition athletic shoes, men's and women's shirts and shorts, gloves, and sports-related items. It makes a G-Unit and (Allen) Iverson branded products. Reebok brand veteran Paul Harrington succeeded Paul Fireman as head of the company when adidas acquired Reebok.

The Juicy Couture company, formed by two So-Cal scenesters and orginally named Travis Jeans, makes women's T-shirts and other casual attire with a glamorous flair -- claiming that women want to be comfortable and feel gorgeous. Since its formation, the apparel firm has expanded into swimwear, beachwear, watches, children's and infants' wear, fragrances, and footwear. Juicy Couture brand clothes are distributed throughout the US, Europe, and Asia in 60 of its own stores, as well as through specialty and high-end department stores, such as Bergdorf Goodman. The firm was acquired by Liz Claiborne in early 2003.

Founded in 1906 to make arch supports, New Balance is known for its selection of shoe widths. Besides men's and women's shoes for running, crosstraining, basketball, tennis, hiking, and golf, the firm offers fitness apparel and kids' shoes and owns leather boot maker Dunham. Chairman Jim Davis bought New Balance on the day of the 1972 Boston Marathon. New Balance Athletic Shoe runs on its everyman (and everywoman) appeal. Unlike its rivals, it shuns celebrity endorsers. By spotlighting lesser-known athletes the company claims to emphasize substance over style. The approach attracts Boomer jock clients who are less fickle than the teens chased by other shoemakers.

Laboratoires Druide was founded in 1979 by its president, Alain Renaud. Laboratories Druide comes from an old, old school of skin care. The Quebec-based Druide makes and markets natural body care, hair care, baby care, and skin care products, as well as soaps, massage creams, lipstick, sunscreen, and anti-mosquito citronella products. The company claims to have invented the "first" (perhaps since the Druids) ecological (i.e., without any chemical) skin care products. Ingredients include materials such as plant extractions, goat's milk and shea butter, and can be purchased through specialty skin care retailers the world over, as well as through the company's Web site.

Stanley Wright began his company in 1934 as a builder of counting or tabulation equipment and accessories. Based in Massacusetts, the company operates offices and distribution centers in Canada, Mexico, Europe, and other countries. The Tower of Cool is no amusement ride; it's an innovative computer cabinet designed by Wright Line. Along with designing and selling computer cabinets, Wright Line also makes modular office furniture and other enclosures specialized for computers, monitors, and associated equipment. The company's products are used in professional offices, data centers, 911 centers, and other control hubs. Wright Line has been in business since long before the PC made the technology scene.

Speidel, Inc. company has made a name for itself as a leading worldwide distributor of watchbands. It is the exclusive marketer of leather watchbands made by Di-Modell. Speidel also sells men's and women's watches, pearl jewelry, and batteries. The company provides watch repair services through its Providence Watch Hospital outlets. In 2007 Fred Levinger acquired Speidel from Jeffrey Massotti, who remains president and CEO of the company. Levinger is the former head of jewelry retailer Colibri.

Perfect Companion is proving to be just that for Thai food conglomerate Charoen Pokphand, one of the world's largest producers of animal feed. Perfect Companion's production subsidiary, S.W.T. Co., makes bird, cat, dog, fish, horse, rabbit, and rodent food under the brands Merry Meal, Vitta Maxx, My Dear Dog, Eureka, and Hamstar. It exports pet food to about 20 mostly Asian countries. The company also sells pet shampoo and pet accessories and offers pet care advice on its Web site. Charoen Pokphand formed Perfect Companion in 2001 to anchor its pet care business.

Dormer Laboratories manufactures and markets dermatological products, such as Dormer 211 moisturizers and sunscreens, as well as X-Tar and Z-Plus shampoos, for over-the-counter sale in Canada. Its Cantharone brand is a wart remover; the company also acts as a distributor for Acuderm medical devices and supplies. Its products are distributed through general and chain drugstores (Shoppers Drug Mart, London Drugs) and specialized skin care shops. Its Dormer Cosmetics division develops and sells skin care and cosmetics exclusively through www.skincareforall.com.

A subsidiary of food distributing giant SYSCO, Guest Supply makes more than 7,000 guest-room accessories and operating supplies for the hospitality industry. Its products include personal care items (mini soaps, shampoos), housekeeping and laundry supplies, room accessories, paper products, and bed, bath, and table linens. It offers brand-name products, such as Bath & Body Works, Dial, and Neutrogena, as well as custom and generic items, and distributes them from its more than 15 facilities. Guest Supply also offers hotel furniture, fixtures, and equipment, coffee appliances, and kitchenware.

A leader in the design and manufacture of Point-Of-Purchase displays, Felbro has a national reputation for innovation, marketing expertise, creative problem-solving, and award-winning design. Since 1945, Felbro seasoned staff has developed a keen understanding of a wide range of industries, venues, and channels of distribution and is able to design, engineer, and manufacture P-O-P displays that increase sell-through and enhance branding for any and all product types. At Felbro commitment to quality is second to none, and flebro consistently create eye-catching, effective displays on time and within budget.

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