Dana Classic Fragrances Company makes, markets, and distributes some 50 classic fragrance brands, taking older products that may have fallen on hard times and updating them for current generations of consumers. Among its products are the classic 1970s women's scent Love's Baby Soft, as well as Navy, Toujours Moi, Tabu, and Chantilly. For men, the company sells British Sterling, Canoe, and English Leather, among other brands. Dana Classic Fragrances sells its products through major drug stores, mid-range department stores such as Sears, and other mass-market retailers. The company is owned by the private equity firm Patriarch Partners.

Fruit of the Loom wants to be in your drawers. In addition to its mainstay basics -- underwear made under the BVD, Fruit of the Loom, and Lofteez names -- its products include activewear, casual wear, and children's underwear sold under names such as Russell, Loom Fit For Me, Funpals, Fungals, and Underoos (which feature characters Batman, Scooby-Doo, SpongeBob, and Dora the Explorer). Fruit of the Loom's products are sold primarily in North America through discount and mass merchandisers the likes of Wal-Mart and Target, as well as to department stores, wholesale clubs, and screen printers. To trim costs, Fruit of the Loom uses Latin American production. Warren Buffett's Berkshire Hathaway owns the company.

Panel Specialists company makes and markets partitions, panels, casework, and wall systems for a variety of uses. PSI also manufactures laminated wood furniture (desk and filing systems, wardrobes, and chests) and stone-fabricated countertops. The company's products are used in office settings, college dorm rooms, and apartment dwellings. PSI also peddles its products to clients of both government and institutional buildings, as well as to those who outfit interiors of marine vessels.

Safilo was established by the Tabacchi family in 1934 after it bought Italy's first lens and frame production plant, itself founded in 1878. The world's #2 eyewear maker behind Luxottica, Safilo makes and markets eyeglass frames, sports goggles, sunglasses, and accessories. It sells its high-end products through sporting goods stores and opticians in some 130 countries under its own Smith, Carrera, Oxydo, Blue Bay, and Safilo brands and under license for Gucci, Giorgio Armani, Valentino, and Marc Jacobs, among others. Safilo also sells eyewear through about 155 swank Solstice stores in the US and another 50 shops in Mexico.

Founded in Dallas in 1973, Bag'n Baggage was acquired out of bankruptcy in mid-2008 by Colorado Baggage Company and renamed Colorado Bag'n Baggage. The company stocks luggage and travel goods from such manufacturers as Hartmann and Tumi, among many others. It also sells backpacks, business and travel accessories, business cases, luggage racks, travel organizers, and wallets from about 35 mall stores in about a dozen states. The company, which also does business as Houston Trunk Factory, Malm Luggage, and Colorado Baggage Co., offers repair services for luggage and leather goods, as well.

Austin Reed is straying from its bookish look. It makes and sells primarily menswear under the Austin Reed and AR Red names. Men's products include tailored suits and formalwear, but also jackets, slacks, casual wear, jeans, eyewear, footwear, fragrances, and accessories such as belts, cufflinks, socks, underwear, and leather goods. It makes women's products, such as upscale 1950's-inspired shirts, blouses, and matching separates, under the Austin Reed and CC labels. Austin Reed is sold through some 70 namesake shops, in major department stores, and through its own Web site. CC is sold through about 65 branded stores, department stores, and on its own Web site.

Pookie Products was founded in 2001 by two New York University sorority sisters. Combine cosmetics and terms of endearment, and you get Pookie Products. The firm makes and markets lip balms using beeswax, shea butter, and natural oils such as avocado, apricot kernel, sweet almond, and coconut. Balms include its champagne-flavored I Do lip balm, It's a Boy! and It's a Girl! mini-tins, mint and vanilla Apookalips, as well as private labeling balms for wedding parties, bridal showers, and other special occasions. The company's products, which have expanded to include bath and body products and apparel, are available in specialty retailers (like Anthropologie) and through its online store.

Propper International is a leading manufacturer of uniforms and specialty apparel for the US Department of Defense. Its products include chemical weapons suits, Navy combat apparel, and other high-tech garments, in addition to Class A dress uniforms for police, state, and government agencies. Propper's main divisions serve government, military, and defense agencies; police and correctional, as well as state, county, and municipal organizations; and specialty retailers, respectively. Propper operates manufacturing facilities in the US, Puerto Rico, and the Dominican Republic.

VF Imagewear, a subsidiary (or "coalition") of apparel giant V.F. Corporation, manages corporate identities, including uniforms, corporate image, and career apparel programs. It serves customers nationwide in government, transportation, utilities, telecommunications, foodservice, hospitality, and other industries. It also caters to sports leagues (such as the NFL, MLB, and Harley-Davidson) through licensing agreements and via its Majestic Athletic unit. The company's brands include Bulwark, Chef Designs, LiteFX, Red Kap, and The Force, as well as its licensed brands.

American Seating was the first company to manufacture the combination student desk and chair unit when it was founded under the name Grand Rapids School Furniture in 1886. American Seating wants you to be comfortable and take at least one of its seats. A leading manufacturer of seating for a variety of industries, the company has furnished offices, public transportation, schools, auditoriums and stadiums, and entertainment venues such as Busch Stadium in St. Louis and the Tabor Opera House in Colorado. The company sells its products in the US and Canada.

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