The Forever Group, doing business as Forever Natural, wants men, women, and children to lather and smear on its balms, lotions, and potions, but it doesn't want them to put on any airs in the doing. The company is a distributor of Burt's Bees products -- and sometimes refers to itself as Burt's Bees Canada -- including those concerning bath and body care, hair care, hand and foot care, men's grooming, lip color and cosmetics, baby skin care, facial care, travel kits, and natural remedies. Forever Natural also distributes Urban Spa bath products to supermarkets and health food stores across Canada.