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Beiersdorf is a master of soft sell. Its NIVEA line of skin care products (#1 in Europe) helped the company expand into color cosmetics and shaving products. Other body care brands include such items as Labello, 8x4, Florena, JUVENA, and la prairie. Beiersdorf also makes and markets bandages, surgical gloves, disinfectants, and dermatological skin care products (such as Hansaplast and Eucerin). Under the tesa name, it offers tapes and adhesives for home, office, and industrial settings. German insurer Allianz sold its 44% of Beiersdorf to coffee and cigarette firm Tchibo Holding, to add to Tchibo's 30%. Chairman Rolf Kunisch retired in May 2008; Thomas-Bernd Quaas replaced him.

Beiersdorf Canada keeps customers' skin smooth and supple. The subsidiary of Beiersdorf AG makes NIVEA, Curad, Basis, Eucerin, Futuro, la prairie, tesa, and Aquaphor brands, as well as Labello lip balm. Beiersdorf's products are sold in more than 100 countries. The parent company's Beyond Borders executive training program places some of Beiersdorf's best in Canada. Typically through a six-month placement, program participants work for Beiersdorf Canada, which acts as an international affiliate.

Beiersdorf loves the skin you're in and wants to improve it one product at a time. A subsidiary of Beiersdorf AG, the company makes and markets skin care brands NIVEA, Basis, and Eucerin. Beiersdorf's products are sold in some 100 countries. NIVEA, developed and named in 1911 from the Latin word "nivius" meaning "snow-white," marked the foundation of Beiersdorf's portfolio of brands. In addition to body care, NIVEA now extends to lip care, anti-aging creams (DNAge), and men's products. The company discovered Eucerit, the industry's first water-in-oil emulsifier, at the turn of the century. Beiersdorf products are available worldwide through grocery stores and mass merchant retailers, such as Target.

BeneFit Cosmetics will make you look lovely, and it's for a good cause. BeneFit's products have a madcap glamour-girl sensibility. Clever names ("ooh la lift") and pin-up lasses are found on nearly every package. BeneFit sells its lines through more than 1,000 counters (called "Beauty Bars") in department store locations worldwide, at beauty specialty store Sephora, and about a dozen dedicated boutiques. BeneFit Cosmetics, whose celebrity-endorsed Benetint product brought the fledgling company into the mainstream, was founded in 1976 in San Francisco by sisters Jean Ann and Jane Ann Ford as The Face Place. Glamour leviathan LVMH holds a 70% stake.

The history of Berjaya Corporation dates back to 1984 when the Chairman/Chief Executive Officer, Tan Sri Dato’ Seri Vincent Tan Chee Yioun acquired a major controlling stake in Berjaya Industrial Berhad (formerly known as Berjaya Kawat Berhad) from the founders, Broken Hill Proprietary Ltd, Australia and National Iron & Steel Mills, Singapore. The shareholding change also resulted in a major change in the business, direction and the dynamic growth of a diversified conglomerate under the flagship of Berjaya Corporation Berhad.

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