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The National Review was founded in 1955 by conservative commentator William F. Buckley, who hosted the weekly PBS TV show Firing Line for more than 20 years. Buckley died in 2008. Folks on the Left might find this review of the nation a bit lacking. National Review is a magazine and book publisher focusing on international and political news and opinion from a conservative Republican viewpoint. In addition to its semimonthly National Review and the online version National Review Online (NRO), the company publishes such book titles as The National Review Treasury of Classic Bedtime Stories and American Conservatism: An Encyclopedia.

New York Media publishes New York magazine, a slick weekly focused on lifestyle and business topics in the Big Apple. The under 500,000-circulation publication, considered one of the first city-focused magazines, was founded in 1968 by Clay Felker, and its writers have included Nora Ephron and Tom Wolfe. Current New York editor Adam Moss formerly ran the New York Times' Sunday magazine. Family trusts of the late Burce Wasserstein control New York Media. Wasserstein was a billionaire Wall Street financier and CEO of investment bank Lazard; he died in 2009. The city needs something to do while it's busy not sleeping. Sometimes it reads.

NewsMax Media serves up the news with a conservative slant. The company publishes alternative news and opinion content through its monthly magazine "NewsMax" and corresponding Web site. Columnists include Reed Irvine (founder of conservative watchdog group Accuracy In Media) and national broadcasting hosts and analysts Bill O'Reilly, Ed Koch, and Dick Morris. The company generates sales from advertising, as well as from politically oriented merchandise (clothing, posters, books) showcasing stars of the Republican Party. Former "New York Post" reporter Christopher Ruddy, the company's CEO, founded NewsMax Media in 1998.

Newsweek gets its readers up to speed on national and world events. The company publishes Newsweek, a US newsweekly with a worldwide circulation of more than 4 million readers. The magazine has more than 15 news bureaus worldwide and publishes about ten international editions that reach some 190 countries. Newsweek editors and contributors include Jonathan Alter, Anna Quindlen, and George Will. The firm was founded by Thomas Martyn, a former editor at Time magazine who wanted to strike up some competition. He published the first issue, then called News-Week, in 1933. The Washington Post bought the magazine in 1961; it sold Newsweek to stereo equipment magnate Sidney Harman in 2010.

Niche Media was founded in 1992 by CEO Jason Binn. It is a subsidiary of Greenspun Media Group. Niche Media serves a pretty exclusive readership. The company's glossy luxury publications aim to meet the needs of the rich and influential in metropolital locales such as New York, Los Angeles, Boston, Washington, DC, and Aspen, Colorado. Niche Media targets readers who maintain annual household incomes of at least $200,000 and have liquid assets of more than $1 million. Its Gotham magazine covers the New York City scene while its Hamptons magazine details the happenings of the resort community. Its LA Confidential magazine focuses on the jet-setters on the West Coast, and Aspen Peak blankets the ski set.

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