NOVO 1 wants to be #1 when it comes to providing call center services to its clients. Formed in 1987 and specializing in inbound and outbound customer contact, the company's services include direct marketing production, custom mail and fulfillment operations, answering services, lead generation, and database management. It operates three call centers in Montana and one each in Michigan, Texas, and Wisconsin. The company caters mainly to the financial services, health care, insurance, publishing, customer service, telecommunications, transportation, and utilities industries.