For the last 15 years, Massini Group has enabled Fortune 500
enterprise clients to penetrate the small and medium
business market more effectively through analytical process
engineering and database marketing. Massini Group has
successfully increased sales and decreased cost-of-sales for
best-in-class companies in the computer hardware, financial
services, telecommunications, deregulated energy, office
automation, business travel, and enterprise software
industries.Massiniespecially adept at optimizing large
scale telemarketing and telesales environments via database
development and performance analytics, resulting in leading
indicator metrics related to cost and performance.
Additionally, Massini Group builds, manages and hosts
customer master, comprehensive marketing universe, marketing
reference databases and web-enabled response integration and
management systems.