Lonely Planet employs some 300 writers to update its publications, which include walking guides ("Trekking in the Nepal Himalaya"), phrasebooks, and guides for the budget traveler ("Europe on a Shoestring"). In 2007 the British Broadcasting Corp. bought a 75% stake in the firm; the Wheelers retain a 25% stake. Want to explore in Ecuador? Travel on the cheap in Chile? You're not alone. Lonely Planet Publications sells guidebooks aimed at the more independent traveler (its books once offered tips on buying good pot). Maureen and Tony Wheeler founded Lonely Planet in 1973 in a kitchen in Melbourne as they wrote a guide based on their trek across Asia. They now publish more than 500 titles covering every continent.

Leo Burnett company, which does business as Leo Burnett Worldwide, is owned by ad conglomerate Publicis. This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett has helped create some of the top consumer brands, including Kellogg's Frosted Flakes cereal and its Tony the Tiger icon. It offers creative development and campaign planning services through about 95 offices in almost 85 countries. Its Arc Worldwide subsidiary provides promotional and direct marketing services, as well as multimedia and interactive marketing development. Vigilante acts as an urban marketing firm, while Lopiz Integrated Hispanic Marketing targets Spanish-speakers.

JMI is the world's largest and most influential motorsports marketing services company. Worldwide, JMI has more than 140 fulltime employees who collectively represent centuries of motorsports-specific marketing experience. The JMI team manages more than $300 million annually in motorsports investments in every major motorsports series and across every geographic region of the globe. Our clients' success comes as a result of us leveraging our unique insider knowledge, influence and relationships to deliver creative, customized solutions. JMI offers turnkey services including strategy, planning, activation, account management and ROI measurement and analysis. JMI's unique and proven client solutions process links its service offerings throughout the sales and transition phases to becoming a full-fledged client.JMI maintains its global headquarters in suburban Indianapolis (Zionsville, Ind.). U.S. satellite offices include metro New York (Short Hills, NJ), and in NASCAR's key hub of Charlotte, NC at Lowe's Motor Speedway. International headquarters are located in Formula One's commercial center, London, and international satellite offices include Montreal, Canada and Cologne, Germany.

Market Tech Media (formerly FMW and Fanfare Media Works) is all about advertising at the grocery store. The company, which specializes in highly-targeted advertising, places advertisements on supermarket register tapes (Register Tape Network), shopping carts (Adcart), weekly newspaper tear-sheets (Market Information Center), and on its ZIP-code driven Web site (Supervalues.com). It serves clients in the US and Canada and has worked with such shopping bulwarks as Albertsons, Kroger, Jewel-Osco, and Winn-Dixie. Private equity firm BIA Digital Partners acquired the assets of FMW in 2009 and changed its name to Market Tech Media.

Jacobs & Clevenger, Inc. was founded in 1982 by president Ron Jacobs. Jacobs & Clevenger is there when you need to change the channel -- of your marketing efforts. Specializing in direct, digital, and database marketing, Jacobs & Clevenger provides data-driven acquisition, lead generation, activation, retention, loyalty, and win-back programs. It also offers public relations, promotion, and creative development services for print, television, radio, and interactive campaigns. Jacobs & Clevenger has provided its direct marketing services to such clients as AT&T, Orbitz, and Ulta.

BBC Magazines company is a major consumer magazine publisher in the UK, along with IPC Group and H. Bauer Publishing. Its titles include magazines of special interest such as BBC History Magazine and BBC Good Food, as well as magazines for teens (Top of the Pops), pre-teens (Girl Talk), and pre-schoolers between 0 and 5 (Bob the Builder, Teletubbies). Its titles for adults include Gardens Illustrated, Radio Times, and Homes & Antiques. Through an agreement with Lonely Planet, the company additionally publishes Lonely Planet Magazine.

Chairman Fritz Van Winkle started the ad agency in 1984 after leaving hometown rival marketing agency 22squared. Van Winkle & Associates won't be caught napping when it comes to promoting products for its clients. The advertising and marketing agency focuses on the health, food, and retail sectors, touting such clients as Blue Star Ointment, Texas Pete Hot Sauce, and Off Broadway Shoe Warehouse. With most of its customers based in the Southeast, Van Winkle offers strategic planning, creative efforts for broadcast and print advertising, as well as a variety of marketing services for its clients.

Lightning Entertainment Productions is a worldwide distributor and licensor of independent films. The company's catalog includes titles such as Standing in the Shadows of Motown, Cougar Club, Kenny, and Tortilla Heaven. Subsidiary Lightning Media focuses on US film distribution and has partnerships with Anchor Bay Entertainment and Lions Gate Entertainment. Another unit, Mainline Releasing, specializes in distributing made-for-TV and direct-to-DVD films. Lightning Entertainment was founded in 2002 by Richard Guardian, a veteran film distribution and sales executive, along with Rich Goldberg and Marc Greenberg.

Mercury Mambo doesn't offer dance lessons, but it does help companies tap Hispanic consumers through marketing and branding. Among the agency's services are event marketing, retail merchandising, sales promotions, and strategic planning. Many of its clients come from the food and beverage industry, including Anheuser-Busch, Dr. Pepper, and The J. M. Smucker Company. Non-retail clients include AOL and U.S. Cellular. Mercury Mambo was founded by principals Liz and Becky Arreaga, who set out to formulate their marketing strategies based on the level of acculturation and language preferences of major Hispanic metropolitan markets in the US, including Arizona, California, Florida, and Texas.

Founded in 1975, Siddall, Inc. the independent and employee-owned agency counts Freddie Mac, KSI Services (apartment listing guide publisher), and YUKOS Oil among its clients. Siddall provides advertising, branding, and public relations services specializing in public affairs, media relations, corporate image, spokesperson training services, and crisis management.

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