Marketing firm OgilvyAction (formerly 141 Worldwide) offers services in sales promotion, digital and direct marketing, retail design, and customer relationship management, shopper and trade marketing, as well as other areas of specialized marketing. Primarily it analyzes shoppers and how and why they make their purchases. The company, a division of creative advertising network Ogilvy & Mather Worldwide, works with businesses all over the world through more than 60 offices in nearly 50 countries. The agency was founded as 141 Worldwide in 1992; it restructured into OgilvyAction in early 2007. Some offices in international markets continue to operate under the 141 Worldwide banner.

Cello Group plc company provides market research and direct response communications services, primarily to the charity, consumer, healthcare, public sector, and retail markets. Its Tangible division offers direct marketing, advertising, public relations, and response management services. Its Cello division provides qualitative and quantitative research, brand positioning and development, customer service strategy development, data acquisition and analysis, and competitive positioning consulting services. Customers have included the UK National Health Service, GlaxoSmithKline, Hewlett-Packard, and Tesco.

Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, Business Travel News, Meetings & Conventions, Successful Meetings, Meeting News, Incentive, TravelAge West, and Family Getaways. NTM’s electronic directories — Travel Weekly’s HotelandTravel Index.com, Official Cruise Guide, and M&C Facilities Search — provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally. In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including STAR Service Online, Weissmann Reports, Intelliguide Corporate and Business Travel Planner.

Kensington Publishing holds court with readers. The independent publisher sells hardcover, trade, and mass market fiction and non-fiction books through its Kensington, Zebra, Pinnacle, and Citadel imprints. The company publishes about 600 titles a year and has a backlist of more than 3,000. Romance and women's fiction account for more than half of its titles published each year. Other niche topics covered include wicca, gambling, gay & lesbian, and military history. Readers can turn to the company's Rebel Base Books Web site to order titles such as I Hope They Serve Beer in Hell by Tucker Max, which sold more than 70,000 copies its first year and made the New York Times Bestseller list in 2006, 2007, and 2008.

Grupo Exito has the intelligence needed to successfully reach this multi-faceted market for your brand. As every marketer knows, developing an integrated marketing plan requires strategic planning, as well as clear understanding of the communication vehicles and elements in the marketing mix. Where basic advertising principles are similar between the Hispanic Market and the General Market, the cultural approach, is the difference. One must take into consideration the target consumers’ country of origin, language usage/ preference, age, socioeconomic status and acculturation level in order to develop a seamless and targeted strategy.

Warner/Chappell traces its roots back to several smaller music publishing firms formed in the late 19th century that were eventually acquired by Warner Bros. There is a good chance that Warner/Chappell Music owns the rights to the song that's stuck in your head. The subsidiary of Warner Music Group is the second largest music publishing businesses in the world (behind EMI Music Publishing), owning the rights to more than a million compositions. Its catalog includes everything from folk songs to Broadway showstoppers to obscure one hit wonders. It licenses these songs for use in advertising, films, television shows, and for inclusion on compilation CDs. It also collects fees for public performances of its songs.

Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports or syndicates publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.

Adstar, Inc. provides classified advertising technology services to publishers, primarily in the newspaper industry in the United States. AdStar company offers services using its proprietary software that electronically connects advertisers with newspaper publishing systems, as well as online advertising formats. Its software applications enable professional advertising agencies, businesses, and individuals to electronically send ads to publishers, for insertion in newspapers, Web sites, and other media. AdStar's services are provided on an application service provider (ASP) basis, enabling publishers to expand their relationships with advertising customers using a single integrated platform. Its professional software applications accept transmissions from classified advertising agencies and corporations using desktop software and Web-based communications. AdStar's ASP Web site technology enables visitors to a newspapers Web site, giving the opportunity to buy classified ads, for both the print and/or online editions of the newspaper on a 24/7 basis.

Print and television advertising aside, Tribal DDB Worldwide wants their corporate clients to be noticed online. The firm is a leading interactive marketing agency owning more than 40 offices in about 25 countries across the Americas, Europe, and Asia. Tribal DDB creates Web sites, online ads, and other multimedia presentations to promote products and corporate brands. The firm also provides campaign design and management services, and it operates a division dedicated to health care companies. Clients have included NIKE, McDonald's, and Volkswagen. Tribal DDB is the interactive marketing arm of global advertising agency network DDB Worldwide, which is itself a unit of holding company Omnicom Group.

Southern Cross Media Group is a leading regional broadcaster in Australia. The company owns more than two dozen television stations that reach about 7.5 million people. Some of its stations are affiliated with national network TEN. The company also owns about 70 radio stations in Eastern and Southern Australia.

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