Platinum Studios controls an independent library of comic book characters, which it adapts and produces for film and TV projects. The company owns more than 3,800 characters that have appeared in hundreds of millions of comics in 25 languages and more than 50 countries. Platinum Studios is responsible for the Men in Black comic book; it also co-produced the hit movie-version with Sony Pictures. Platinum Studios was founded in 1997 by Malibu Comics creator Scott Mitchell Rosenberg.

SHIFT serves small to medium size clients and offers such services as crisis management, product launch support, lead generation, and brand building. The firm's communications programs, including blogs and social media news releases, focus on generating revenue for customers in addition to creating publicity. SHIFT provides its marketing and PR services through offices in Boston and San Francisco to clients that include Travelocity.com, Shimano, Novell, Akamai, Quantum Corp., and Oakley. Principals Jim Joyal, Todd Defren, and Ed Weiler founded SHIFT in 2003.

Grove/Atlantic is a small literary fiction publishing house made up of three divisions: Grove Press, Atlantic Monthly Press, and Canongate US. Additionally, Grove/Atlantic, Inc. company distributes Open City Books and Magazine. Grove/Atlantic can trace its roots back to 1917 with the founding of Atlantic Monthly Press as an imprint of Little, Brown. Atlantic Monthly published such classics as Mutiny on the Bounty and Goodbye Mr. Chips, and became independent in 1985. Grove/Atlantic, Inc. company merged with Grove Press, publisher of D. H. Lawrence's Lady Chatterley's Lover, Henry Miller's Tropic of Cancer, and William Burroughs's Naked Lunch, to form Grove/Atlantic in 1993.

Ultra 16 goes beyond typical advertising. Ultra 16 company is an advertising and design agency specializing in interactive advertising and branding. With offices in New York and San Francisco, Ultra 16 has created "webisodes" called Engine Room for MTV and Hewlett-Packard in which digital artists share their work; developed a long-term online strategy for L'Or�al's Redken for Men brand; designed Connections, a Web site about the characters on ABC's Lost; and redesigned American Express's Travel + Leisure Web site. The agency's strong grounding in visual design permeates all its broadcast, print, and online work. Ultra 16 was founded in 1999.

The UK newspaper subsidiary of US-based News Corporation, News International publishes leading national daily The Times (with a circulation of about 500,000) and its weekend companion The Sunday Times. Through subsidiary News Group Newspapers, it publishes London tabloids The Sun and News of the World, along with Page3.com, an adult-oriented site inspired by The Sun's popular Page Three Girl feature. News International also publishes online editions of its flagship publications. In addition to its UK papers, News Corporation has papers in Australia and the US, including The Australian, the Wall Street Journal (owned through Dow Jones) and the New York Post.

IDEO LLC provides product development and branding services for a wide range of clients. It also offers packaging design, product research, and strategic consulting services. Its work has included contributions to TiVo's digital video recorder and the Palm V for Palm. In addition, IDEO (pronounced EYE-dee-oh) provides executive training and education services to help enterprises become more innovative. It operates from a network of several offices in the US, Europe, and the Asia/Pacific region. IDEO is a subsidiary of office furniture manufacturer Steelcase.

Cornerstone Promotion operates from offices in Chicago, Los Angeles, and New York. Cornerstone Promotion is a marketing and branding firm that serves the music, film, technology, and fashion industries by specializing in urban and alternative lifestyles. The firm uses viral marketing and other nontraditional marketing disciplines to influence the cool trendsetters and early adopters. Cornerstone Promotion has provided brand consulting, radio promotion, field marketing, digital marketing, and event marketing services for such clients as Levi Strauss & Co., Coca-Cola, Converse, and Proctor & Gamble. Music industry veterans Rob Stone and Jon Cohen launched the firm in 1996, with Sprite as a major customer.

Barkley (formerly known as Barkley Evergreen & Partners) is an employee-owned agency that integrates advertising and marketing services across such disciplines as public relations, relationship marketing, event marketing, and interactive services. It has provided marketing communication services for such clients as Weight Watchers, Sonic, CITGO, NASCAR, and the Kansas Lottery. The agency serves national clientele through full-service offices in Kansas City, Missouri, and Pittsburgh, with field offices located across the country. Units within Barkley include Barkley Blacktop and BarkleyREI.

Dentsu is one monster that doesn't leave Japan in ruins. One of the largest advertising conglomerates in the world, Dentsu is the #1 ad firm in Japan. Its numerous agencies operate in about 25 countries and provide creative services for more than 6,000 clients, although sales outside Japan only account for a small percentage of revenue. Dentsu also offers a host of other services, including public relations, media and event planning, and market research. The company has expanded its operations in Asia through a partnership with US-based Young & Rubicam and owns a 15% stake in ad conglomerate Publicis Groupe. Dentsu has offices in 30 cities in Japan and about 40 cities internationally.

Petry Holding (operating as Petry Media) does business through two chief divisions: Petry Television and Petry Network. The firm provides an assortment of advertising, marketing, and media placement services, selling 30-second commercials to national advertisers. It has expertise in political, direct response, and paid programming sales as well as sports marketing services. Broadcast clients have included Saga Communications, LIN TV, and Max Media. Petry Media also provides support services including research, programming, and traditional and digital marketing. Established in 1995 when Petry Television acquired Blair Television, Petry Media is owned by its executives and Patriarch Partners investment firm.

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