The Grass Roots Group is one of the UK's leading customer relationship management agencies, offering communications and incentive marketing services to a wide range of clients. Grass Roots helps companies re-evaluate their business practices from both a customer and employee's point of view. It implements services for rewards programs and event marketing efforts. In addition to the UK, Grass Roots has operations in Dubai, France, Germany, India, Ireland, Italy, Singapore, Spain, and the US. Global marketing services conglomerate WPP Group owns 48% of the company; chairman, CEO, and founder David Evans has a 30% stake.