Mercury Mambo doesn't offer dance lessons, but it does help companies tap Hispanic consumers through marketing and branding. Among the agency's services are event marketing, retail merchandising, sales promotions, and strategic planning. Many of its clients come from the food and beverage industry, including Anheuser-Busch, Dr. Pepper, and The J. M. Smucker Company. Non-retail clients include AOL and U.S. Cellular. Mercury Mambo was founded by principals Liz and Becky Arreaga, who set out to formulate their marketing strategies based on the level of acculturation and language preferences of major Hispanic metropolitan markets in the US, including Arizona, California, Florida, and Texas.