RBI US is a unit of global trade publisher Reed Business Information, itself a subsidiary of information provider Reed Elsevier Group plc. All work and no play could be the motto for Reed Business Information-US (RBI US), one of the nation's largest business-to-business publishers. The company operates about 70 trade publications and related Web sites covering the media, manufacturing, construction, electronics, and furnishings industries. Magazine titles include Hollywood trade paper Variety, as well as Marketcast, Reed Construction Data, and Buyerzone. The business unit also provides custom publishing, directories publishing, and direct marketing lists, and owns lead generation business BuyerZone.com.