Public relations is defined as the actions of a corporation, store, government or individual, in promoting goodwill between itself and the public; the community, employees and customers. It seems simple, but how does it actually work? In today’s competitive business world companies have to create a point of differentiation, not just in the products and services they provide, but in how they interact with their core constituency. Effective public relations helps you connect with your audience and deliver key messages that resonate. Having a consistent, strategic communications plan provides companies with that edge to leverage their assets and become a market leader.

One of Europe's leading media companies, Mediaset is anchored by its commercial Italian broadcast networks Canale 5, Italia 1, and Rete 4 (Retequattro). The company also operates digital channels Boing (children's programming) and Iris (films and documentaries), as well as pay-TV service Mediaset Premium. Other operations include include advertising firms Publitalia '80 and Digitalia, and Italian film studio Medusa. Outside Italy, Mediaset owns a controlling interest in Spanish broadcaster Telecinco, and it has a 33% stake in TV production company Endemol.

First Look Home Entertainment (FLHE), formerly Ventura Home Entertainment, is a provider of sales, distribution, marketing, and financing services for producers and studios in the home entertainment marketplace. Its library of more than 1,000 titles includes movies, animations, classic TV, fitness videos, cult and foreign films, and other specialty/niche products. FLHE supplies wholesale, retail, catalog, and e-commerce businesses. The company is a subsidiary of First Look Studios. It was founded in 1993 by former CEO Larry Hayes as Ventura Distribution. In 2006 First Look purchased Ventura's assets in order to create its own home entertainment business.

Columbia Pictures is the studio through which Sony Pictures Entertainment produces its big budget movies. The studio was founded in 1924, and in 1982 it was purchased by Coca-Cola. Sony purchased Columbia from Coke in 1989 for $3.4 billion. The deal was the largest acquisition by a Japanese firm up to that time, and initially caused headaches for Sony due to losses from elaborate spending budgets and box office duds (Ishtar). In recent years Columbia Pictures has scored hits with its Spider-Man franchise, as well as comedies such as Superbad and Hancock. It operates as part of Sony Picture's Columbia TriStar Motion Picture Group.

Simon & Schuster UK Ltd. company publishes commercial fiction, literary fiction, general non-fiction, and children's publications. It operates through three imprints: Simon & Schuster, Pocket Books, and Simon & Schuster Children's Books. Simon & Schuster UK Ltd. company also publishes eBooks, which are available for download on computers, laptops, PDAs, and eBook readers such as Amazon's Kindle. In addition, Simon & Schuster UK Ltd. company distributes books for third-party independent and international publishers, including VIZ Media, Duncan Baird, AMP, and Black Library. Part of Simon & Schuster, the UK division was formed in 1987. Bestsellers are the order of the day at book publisher, Simon & Schuster UK.

CooperKatz is an independent, full-service marketing/public relations firm with strong strategic, creative and social media credentials. Founded in 1996 by Andy Cooper and Ralph Katz, two long-time senior PR agency executives, CooperKatz is headquartered in Manhattan and serves a national client base across a broad range of industry sectors.The firm has won numerous industry awards, including the CIPRA and SABRE, and has been honored as ‘Best Agency of the Year’ in its size category and ‘One of the Best Agencies to Work For’ by The Holmes Report. In independently conducted client satisfaction surveys, CooperKatz has significantly outperformed agencies in its size range as well as agencies of all sizes.

Spyglass Entertainment unleashes the voyeuristic tendencies of its movie-going audiences. The film studio is responsible for producing such hits as The Sixth Sense, Shanghai Noon, and Memoirs of a Geisha. More recent releases include Four Christmases and Star Trek. Spyglass funds three to four films a year and has had distribution or production deals with major studios such as Disney, Paramount, and Sony's Columbia TriStar. The company was founded in 1998 by veteran Hollywood producers Gary Barber and Roger Birnbaum, who serve as co-chairmen and co-CEOs.

COFIDE - Compagnia Finanziaria De Benedetti -- COFIDE for short -- isn't short on activities; the holding company sports businesses as diverse as Italy's regional cuisines. The company, controlled by Italian businessman Carlo De Benedetti, operates subsidiaries active in media (Editoriale L'Espresso group); utlities (Energia); and automotive components (the SOGEFI group). COFIDE additionally includes healthcare (The HSS Group) and financial services (Jupiter Finance and The Oakwood Group) operations. Its main subsidiary is 48%-owned CIR, which is a holding company for most of the above businesses. The De Benedetti family owns more than 45% of COFIDE.

Established in in 1997, Tranzact Information Services LLC took its current form when parent TRANZACT (no relation to TranzAct Technologies) combined Data Warehouse with MarketerNet Holdings in 2008. Tranzact Information Services (formerly Data Warehouse) is a direct marketing firm specializing in the mortgage, insurance, and automotive industries. Tranzact Information Services company pulls together public records and credit data on millions of US consumers and turns the information into prospect lists for its customers. Tranzact Information Services also provides analytical services and reporting for customers' marketing campaigns.

LMNO Productions is a leading producer of documentary and other non-fiction programming for television. It has created more than 600 programs and 50 different series, including Final Justice with Erin Brockovich (for Lifetime), The Little Couple (Discovery Communication's TLC), and Over Your Head (HGTV). The company's early hits included Kids Say the Darndest Things (CBS) hosted by Bill Cosby. In addition to TV productions, LMNO produces a variety of educational and commercial videos for corporate clients through LMNO Media Group. CEO Eric Schotz started the company in 1989.

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