Hacker Group is a leading provider of direct marketing and database marketing services. It offers planning, creative, and management services to design and implement direct marketing campaigns using traditional mailings, as well as interactive media. The group's PowerTest product allows clients to test, research, and develop marketing programs at a much quicker pace than traditional methodologies offered by other agencies. The firm operates as an independent subsidiary of DraftFCB, one of the flagship advertising agency networks of conglomerate Interpublic Group. Hacker's clients include AAA, AT&T, Kawasaki, Microsoft, and World Vision.