Rapier Limited conveys marketing messages with a point. Rapier provides advertising and marketing services, specializing in direct marketing, to companies with service oriented brands. The firm counts service brands, data analytics, customer relationship management, and integration among its strengths. It does not provide services in promotions, public relations, media planning or buying, and online programming. The advertising agency has worked with clients such as South Eastern Trains, Virgin Atlantic, Marks & Spencer, and HSBC.