Lapiz is a unit of Leo Burnett, one of the agency networks of Paris-based advertising conglomerate Publicis. Lapiz puts pen to paper -- make that pencil to paper -- in creating advertising campaigns that appeal to Spanish-speaking audiences. The firm (whose name means "pencil" in English) is a leading multicultural ad agency offering creative development services for TV, print, radio, and digital ads that focus on reaching the Hispanic community. It also offers campaign planning as well as brand consulting services. The agency has performed work for such clients as Allstate, Coca-Cola, McDonald's, and BlackBerry.

President Jonathan Poneman and partner Bruce Pavitt started Sub Pop in 1988. Warner Music Group acquired a 49% stake in the label in 1995. This company patrols the depths of the music world. One of the best-known independent rock record labels in the US, Sub Pop promotes a roster of artists bubbling under the surface of mainstream success, including Jennifer Gentle, Low, The Postal Service, The Shins, Sleater-Kinney, and The Thermals. Sub Pop company distributes CDs as well as digital audio and video media, but it also continues to distribute vinyl LPs and 12" singles.

Daniel J. Edelman, Inc. was founded in 1952 by chairman and owner Daniel Edelman. Daniel J. Edelman, which does business simply as Edelman, is the largest independent agency in the industry, conducting work for heavy hitters such as Wal-Mart and Microsoft. With more than 50 offices worldwide, the company provides its services to five industries through about 20 practice areas (including financial communications and investor relations, corporate affairs, marketing, litigation, and public affairs). Edelman has fiercely guarded its independent status, despite the business world's ever-increasing trend toward consolidation.

The employee-owned agency was co-founded by Don Padilla and Dave Speer in 1961 and has offices in Minneapolis and New York City. It is an member of WORLDCOM Public Relations Group, a network of independent PR firms. Padilla Speer Beardsley (PSB) is an independent public relations and media relations firm that offers a variety of communications services to corporate clients. It provides both consumer and business marketing services, as well as employee communications, investor relations, and public affairs services. In addition, Padilla Speer Beardsley offers a crisis management practice that helps companies deal with challenging issues.

Former CEO Rod Banner founded Banner Corporation plc in 1984. Banner Corporation plc company, a unit of Young & Rubicam Brands, one of the flagship agency networks of UK-based advertising conglomerate WPP Group, advises high-tech clients on all aspects of communicating their brands to the public. Its services include advertising, direct marketing, public relations, media auditing and buying, competitive analysis, website design, and event planning. Banner's blue chip clientele includes AT&T, Cisco Systems, Freescale, Siebel Systems, and Sony.

Tyndale House was founded in 1962 by Kenneth N. Taylor, who wrote The Living Bible in order to translate the old English in the King James Version of the Bible into a more accessible language for his children. Taylor, who died in 2005, named Tyndale House Publishers company after 16th Century English translator William Tyndale. Christian-focused publisher Tyndale House Publishers publishes fiction, non-fiction, and children's books, as well as bibles. One of its best-selling titles is the novel Left Behind, a fictional account of the apocalypse written by Jerry B. Jenkins. The titles success inspired the Left Behind series of novels, which has sole some 63 million copies, as well as Left Behind comic books, music, and three movies.

Bonnier Entertainment consists primarily of the film and music operations of media conglomerate Bonnier AB. Businesses include Svensk Filmindustri (film production in the Nordic region), SF Bio (movie theaters in Sweden and Norway), Homeenter (movie and music distribution throughout the Nordic region), and SF Anytime (broadband video on demand). The company also has activities devoted to gaming (Bonnier Gaming). In addition, its Discshop sells film and games in Sweden and Finland. Bonnier Entertainment represents about a quarter of its parent company's revenues.

U.S. Marketing & Promotions Agency that specializes in event marketing, field marketing (sampling, mall marketing, in-store demonstrations) and sales promotions. Clients have included Wal-Mart (projects have included events to promote Time Inc.'s All You magazine and Lucasfilm's Star Wars memorabilia) and 7-Eleven. USMP operates as the retail marketing segment for advertising giant Omnicom's The Marketing Arm business unit.

MOD helps clients fashion new identities, and it is completely legal. MOD/Michael Osborne Design provides collateral and package design, branding, and naming services. The agency has helped create and build such brands as Asera, Handspring's Visor Edge, Gymboree, and EA Sports for Electronic Arts. MOD also serves clients in such industries as beverages (it lists a multitude of wineries among its clients), high tech, food, and financial services.

Associated Television International(ATI), produces and distributes television programming mostly for the syndication market. Its shows include American Adventurer and reality crime program Crime Strike, as well as specials such as Masters of Illusion: Impossible Magic and World Magic Awards. The company also distributes a library of TV programming to the home entertainment market and it produces some radio content. ATI began producing television programming in 1967.

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