West Business Services stands in for a business-to-business (B2B) staff when you don't have one. The contract sales and marketing firm, a subsidiary of telemarketing giant West Corporation, provides direct marketing, sales territory coverage, customer service, product support, and consumer affairs, as well as market research. It can augment or substitute for a company's sales force. Clients are in retail, consumer services, foodservice, and health care (among other industries), and have included such notable names as Bayer, Reckitt Benckiser, Coleman, GlaxoSmithKline, and 3M. The business services firm partners with West Asset Management to offer B2B management of receivables and debt recovery.