Balboa Brands, Inc.
Balboa Brands operates and franchises the Juice It Up! chain of more than 100 smoothie stands in California and more than half a dozen other states. The outlets offer a variety of fruit and yogurt smoothies, along with other juice drinks, power shakes, and wheatgrass drinks. The Juice It Up! menu also features premium coffee and herbal teas. Larry Sidoti co-founded the chain in 1995 with three other partners. In 2008, Balboa Brands established another entity, ZIIING YOGURT, in order to sell yogurt franchises.
Contact Details
Executives
CEO
Frank Easterbrook
COO
Jim Pickren