The film stars Nandamuri Balakrishna in the titular role alongside Shruti Haasan, Duniya Vijay, Lal, Varalaxmi Sarathkumar and Honey Rose in supporting roles.

The film was formally launched with a pooja ceremony on 13 November 2021.

The makers intended to begin the film's shoot by early 2022.

Principal photography of the film commenced on 18 February 2022 in Sircilla.

In October 2022, the film's official title was unveiled as Veera Simha Reddy.

The music of the film is composed by S. Thaman, marking his third collaboration with Balakrishna, after Dictator and Akhanda.

The first single titled "Jai Balayya" was released on 26 November 2022.

Veera Simha Reddy is scheduled to release on 12 January 2023 coinciding with Sankranthi.