Focus Media Holding Limited, through its subsidiaries, operates an out-of-home advertising network, and provides Internet marketing solutions in China. Focus Media Holding Limited company offers advertising services on in-elevator poster frames, mobile handsets, the Internet, on screens in movie theatres, and on traditional outdoor billboards. It also develops, licenses, and sells Adforward software, an Internet advertising software packages. Focus Media Holding Limited company, through its multi-platform digital advertising network, reaches urban consumers at strategic locations and point-of-interests in various media formats, including billboards and Internet advertising platforms. As of December 31, 2008, Focus Media Holding Limited company had approximately 540 traditional billboards; and rights to lease advertising time on screens in 27,164 movie theaters. Focus Media Holding Limited was founded in 1997 and is based in Shanghai, the Peoples Republic of China.