NEW YORK, NY A.B. Isacson Associates, Inc. (ABI), a global leader in business-to-business marketing public relations for industrial and high technology sectors, announces a new corporate identity and launches a new corporate website - www.abipr.com. The change comes as the business-to-business agency, established in 1980, welcomes its 25th year. As part of its rebranding, the agency has been officially renamed to "ABI" from "A.B. Isacson Associates".The agency's office in London becomes ABI Europe and the Singapore office becomes ABI Asia. The agency's founder and president, Alan Isacson, states, "Our new name, ABI, formalizes how clients and media, worldwide, have come to refer and know us. Our evolved brand demonstrates that our business value to clients has successfully grown beyond the founder, and is effectively delivered by strategic, results-driven business-to-business marketing professionals."