4Kids Entertainment, Inc., together with the subsidiaries,
operates as a diversified entertainment and media company.
It operates through four segments: Licensing; Advertising
Media and Broadcast; Television and Film
Production/Distribution; and Trading Card and Game
Distribution. The Licensing segment engages in the business
of licensing the merchandising rights to popular childrens
television series, properties, and product concepts. It acts
as merchandising agent to grant licenses for third parties
to manufacture and sell various merchandise, including toys,
videogames, trading cards, apparel, housewares, footwear,
books, and other published materials in the United Kingdom
and European marketplaces. The Advertising Media and
Broadcast segment, through an agreement with Fox
Broadcasting Corporation, leases Foxs Saturday morning
programming block, as well as provides programming content
to be broadcast on 4Kids TV. It also has an agreement with
The CW Network, LLC, to program CW's Saturday morning
children's programming block. The Television and Film
Production/Distribution segment produces and adapts animated
and live-action television programs and theatrical motion
pictures for distribution to the domestic and international
television, home video, and theatrical markets. It also
composes original music for incorporating into television
programming, and markets and manages such music, as well as
distributes home videos associated with television
programming.