Novator Systems Ltd. was founded in 1992 and is based in Toronto, Canada. It has data centers in Toronto, Canada; Chicago, Illinois; London, the United Kingdom; and Mumbai, India. Novator Systems Ltd. operates as an ecommerce platform provider. It offers Virtual Retailer, an ecommerce platform; Hyper-Channel e-commerce, which manages channels using microsite-enabled platform; and hosting and monitoring solutions. The company also provides user experiences services; and strategic analysis services, including category performance analysis, path optimization, merchandising optimization, marketing discovery, and keyword assessment and recommendation. In addition, it offers tactical implementation services, such as adjusting design and functionality, setting up A/B testing, merchandising products, designing and deploying email marketing campaigns, setting up online promotions, performing search engine optimization, managing PPC campaigns, and managing affiliates.