Drumbeat Digital, doing business as Heartbeat Digital, can provide that help and more. The Web design firm creates Internet sites and provides measurement, usability, and marketing services. Heartbeat Digital's proprietary tools include e-Landscape, which measures audience reach, search engine visibility, and readability; and Buzzscape, which extracts consumer opinions from blogs and other Internet forums. Clients have included Genentech, the World Health Organization, Merck, and Merrill Lynch. The firm, founded in 1998, spun off its Heartbeat Software division in December 2009.