Archer Travel Services, Inc. company aims to hit the target with its business and leisure travel offerings. Archer Travel Services' leisure-related units include Sierra Travel, which specializes in trips to Canada, the Caribbean, Europe, Hawaii, and Mexico, and 1800MrCruise.com, which brokers discount cruise accommodations. The company's corporate division provides comprehensive air, hotel, and rental car reservations services for business travelers. Other units offer redemption services for travel certificates and administrative services for other travel agencies. The company was founded in the lobby of a Greyhound bus terminal in 1952 by the parents of its owners: president Steve Archer and VP Ron Archer.