Lieberman Research Worldwide specializes in custom market research focused on brand equity, customer loyalty, market segmentation, advertising effectiveness, and new product development. Lieberman Research Worldwide Inc. conducts its research using a variety of methods including telephone, mail, and Internet surveys, mystery shopping, and store audits for clients in such industries as retail, health care, entertainment, financial services, and automotive. Founded by chairman Arnold Fishman in 1973, Lieberman Research has operations in Charlotte, North Carolina; Chicago; London; Los Angeles; Shanghai; Tokyo; and Southern California.