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RC2 builds consumer loyalty by fulfilling the passions of targeted consumers with branded toys, collectibles, hobby or infant products that encourage repeat purchases and are fun to own and use.RC2 Corp., goal is to achieve leadership in targeted markets worldwide by acting on significant consumer trends, continuously applying innovation and developing consumer-preferred brands and products distributed through multiple channels.

eeves International, best known through its Breyer Animal Creations division, makes detailed model horses, wildlife, and farm animals, as well as accessories such as bridles, saddles, barns, and jumping walls. Sold under the Breyer brand name, the 300 models come in a wide variety of horse breeds and colors and are made from plastic, porcelain and resin. Some are made to resemble famous horses, such as Seabiscuit and Hidalgo. It also distributes die-cast models for fellow manufacturer Corgi USA. Reeves owns Bosun Boats and The Big Dig, as well. The company was founded by Werner J. Fleischmann, a Swiss entrepreneur, in 1946 and continues to be run by his son, Anthony.

The game maker's toy box is filled with pachislot and pachinko game machines, which account for the majority of Sammy's sales. The company also makes and markets arranged-ball and jankyu machines and their related equipment. Soon after a cancelled merger attempt with iconic SEGA in 2003, Sammy acquired about 20% of the video game developer from CSK, an IT services provider. Sammy announced renewed plans to merge with Sega in 2004 and the deal closed that fall, creating a new joint holding company of Sega Sammy Holdings. Sammy Corporation is a subsidiary of Sega Sammy.

Sanrio Company, Ltd., primary business is making and marketing what the firm calls social communication gifts. The company also operates restaurants and two theme parks in Japan, produces movies, and publishes books and magazines -- all based on its multitude of cute characters. Sanrio licenses or sells thousands of items -- including Hello Kitty stationery, school and desk accessories, clothing, cosmetics, and room decor -- that turn up for sale around the world. Over 4,000 stores sell the products in the Americas alone, including some 200 Sanrio boutiques. CEO Shintaro Tsuji founded Sanrio in 1960.

The company manufactures and distributes pogo sticks. Its Master Pogo and Maverick Pogo brands are sold at Toys "R" Us stores across the country. Products are made of foam, wood, or metal. It also manufactures the Pogo Pony -- a pogo stick with a stuffed horse head on the handle bars.

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