Small World Kids, Inc., company makes toys and educational items for kids ranging in age from newborn to age 10. Its brands include IQ Baby, Gertie Ball, Neurosmith, and Ryan's Room. Products are sold in retail, educational, and specialty toy stores including Whole Foods, Learning Express, and Target. Small World stuffed animals, games, and puzzles are also found at children's museums, gift shops, and zoos. The company grants its retailers credits that can be used for coop advertising on its merchandise.