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The Pampered Chef, a direct seller of more than 300 gourmet kitchen gadgets, cookware, cookbooks, and foodstuffs. It boasts about 60,000 independent sales reps who hawk their wares at in-home kitchen parties (à la Tupperware) throughout North America, Germany, and the UK. It's the largest of its kind in the US. Reps demonstrate product use and care and share recipes. As incentive (à la Mary Kay), reps can ultimately "earn" jewelry and trips. Founded in 1980 by home economist and educator Doris Christopher, The Pampered Chef was acquired by Warren Buffett's Berkshire Hathaway in 2002.

The Robert Allen Group is a leading designer and marketer of fabrics and home furnishings under numerous brand names, including Robert Allen, Robert Allen @ Home, Ametex, and Beacon Hill. Each line serves a particular price point and market niche. Also, the Robert Allen Contract division works to customize fabrics and designs for corporate, hospitality, and healthcare customers. In 2002 The Robert Allen Group was acquired by family-owned Decor Holdings.

A leading home furnishings retailer, Value City Furniture (VCF) is operated by American Signature and is part of its network of some 130 superstores in 20 US states in the East, Midwest, and Southeast. It offers furniture for the bedroom, dining room, and living room, as well as mattresses, bedding, and other accessories. VCF stores feature furnishings from more than 30 manufacturers and even carry American Signature's private-label furniture and bedding. The retailer also peddles its wares online. Founded in 1948, VCF is owned by holding company Schottenstein Stores.

The company, a subsidiary of CUTCO, manages the marketing and direct sales functions of sister company Cutco Cutlery, which is the largest kitchen cutlery manufacturer in North America. The firm and its Canadian counterpart, Vector Marketing Canada, enlist a legion of some 40,000 college students as representatives who make home visits to demonstrate and sell Cutco products. Cutco's product portfolio includes butcher knives, pizza cutters, paring knives, carving forks, ice cream scoops, and other kitchen utensils. Vector Marketing operates more than 200 offices throughout North America.

W.S. Badcock Corporation sells furniture for every room in the house through more than 300 Badcock Home Furnishing Centers and Badcock &more stores in about 10 southeastern states as well as online. Badcock stores also carry appliances, lawn equipment, electronics, mattresses, floor coverings and rugs, bedding, lighting, wall art, and other decorative accessories. Founded in 1904 as a general mercantile store by Henry S. Badcock, the company is in its fourth generation of family management.

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