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A leading home furnishings retailer, Value City Furniture (VCF) is operated by American Signature and is part of its network of some 130 superstores in 20 US states in the East, Midwest, and Southeast. It offers furniture for the bedroom, dining room, and living room, as well as mattresses, bedding, and other accessories. VCF stores feature furnishings from more than 30 manufacturers and even carry American Signature's private-label furniture and bedding. The retailer also peddles its wares online. Founded in 1948, VCF is owned by holding company Schottenstein Stores.

The company, a subsidiary of CUTCO, manages the marketing and direct sales functions of sister company Cutco Cutlery, which is the largest kitchen cutlery manufacturer in North America. The firm and its Canadian counterpart, Vector Marketing Canada, enlist a legion of some 40,000 college students as representatives who make home visits to demonstrate and sell Cutco products. Cutco's product portfolio includes butcher knives, pizza cutters, paring knives, carving forks, ice cream scoops, and other kitchen utensils. Vector Marketing operates more than 200 offices throughout North America.

W.S. Badcock Corporation sells furniture for every room in the house through more than 300 Badcock Home Furnishing Centers and Badcock &more stores in about 10 southeastern states as well as online. Badcock stores also carry appliances, lawn equipment, electronics, mattresses, floor coverings and rugs, bedding, lighting, wall art, and other decorative accessories. Founded in 1904 as a general mercantile store by Henry S. Badcock, the company is in its fourth generation of family management.

Walter E. Smithe Furniture, more commonly referred to as Smithe Furniture, sells mid-priced to high-end home furnishings through about a dozen locations in Illinois and Indiana. The company also offers leather and fabric upholstery customization options, as well as furniture reupholstering. Brothers Walt (president and general manager), Tim (VP of sales), and Mark (general counsel) Smithe took the reins of the family-run company from their father, and today (thanks to their TV ad campaigns), the three are the faces of the furniture retailer. Smithe Furniture traces its founding back to 1945.

Williams-Sonoma, Inc. operates as a specialty retailer of home products. It offers culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, specialty foods, and cooking ingredients; and bridal and gift items under the Williams-Sonoma brand name. The company also provides home furnishing categories, including furniture, textiles, decorative accessories, lighting, and tabletop items under West Elm brand; bed and bath products under Pottery Barn brand; and children’s furnishings and accessories under Pottery Barn Kids brand name. Williams-Sonoma, Inc. sells its home products through five retail store concepts, which include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, and Williams-Sonoma Home; seven direct-mail catalogs that comprise Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed and Bath, PBteen, West Elm, and Williams-Sonoma Home; and six e-commerce Websites, which consist of williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com, and wshome.com. As of January 31, 2010, it operated 610 retail stores, including 259 Williams-Sonoma, 199 Pottery Barn, 87 Pottery Barn Kids, 36 West Elm, 11 Williams-Sonoma Home, and 18 Outlet stores located in 44 states of the United States; Washington, D.C.; Canada; and Puerto Rico. The company was founded in 1956 and is headquartered in San Francisco, California.

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