TechTarget, Inc.

TechTarget, Inc. provides specialized online content that brings together buyers and sellers of corporate information technology (IT) products. TechTarget company sells customized marketing programs that enable IT vendors to reach corporate IT decision makers who are researching specific IT purchases. As of October 19, 2010, it operated a network of approximately 80 Web sites, which focus on a specific IT sector, such as storage, security, or networking. The companys online offerings include in-person events and specialized IT magazines, which enable advertisers to engage buyers in their decision-making process for IT purchases. Its registered members also conduct pre-purchase research by accessing vendor content, such as white papers, Web casts, video casts, virtual events, and pod casts. In addition, TechTargets network of Web sites allows users to interact and contribute content during their research process. TechTarget, Inc. was founded in 1999 and is headquartered in Newton, Massachusetts.