Unlike the Dada anti-culture movement of the early 20th century, DADA embraces culture, particularly Internet culture. A media and technology company, DADA operates through two divisions: Dada.net, which runs music-sharing and downloading, blogging, and social networking sites; and Dada.pro, which provides domain registration, Web-hosting, online advertising platforms, and other services. Some of the company's assets include Italian blogging site Blogo, UK Web-hosting site Namesco, and Simply, an advertising firm that caters to small and midsized businesses. Most of DADA's operations are in Italy, but it does operate in Europe and the US as well. It was founded in 1995 by Paolo Barberis and other executives.