Started by Michael Kinsley in 1996, Slate Magazine is owned by The Washington Post. In 2008 the magazine became part of The Washington Post's newly created Slate Group. If you find mainstream journalism a dull, cold world, you might try this online publication. Slate Magazine operates a popular Web site offering news and commentary slightly skewed for hip and erudite readers. The Internet magazine covers the arts, business, politics, sports, travel, and technology and attracts an audience of about 5 million people. The Web site is supported through advertising and sponsorships.

Three of the UK's largest real estate agency chains, Countrywide, Halifax, and Connells, jointly founded Rightmove in 2000. The firm floated on the London Stock Exchange in 2006. Who in their right mind wants their next move to be wrong? Rightmove.co.uk is the largest property Web site in the UK, displaying some one million properties (houses and flats) for sale or rent. The site provides a showcase for estate and lettings agents as well as new home developers, and attracts some 40 million visits from active home hunters every month. Rightmove also publishes the House Price Index, the largest monthly sampling of residential listing prices.

Easynet simplifies the way businesses connect to the 'net. With its own network infrastructure, the company provides Internet connectivity and hosting services, including DSL access, routed ISDN lines, and facility-managed servers and network operations. It also offers VPN and wholesale broadband services, providing direct access in European countries and through partners worldwide. Easynet has six international data centers and more than 50 co-location facilities across Europe. Clients include Ford and Kohler Mira. In 2010 BSkyB sold Easynet to Lloyds TSB Development Capital (LDC) for £100 million (around $150 million), in a going private transaction.

Zen Internet, founded in 1995 and one of the earliest commercial providers of Internet access in the UK, still gets high marks from customers. Zen Internet continues to provide dial-up, network, and broadband services to business and residential users. Zen Internet Ltd. company has more than 25,000 customers, including Balfour Beatty, LeapFrog Enterprises, and Umbro. Other offerings include Web-site hosting, domain name registration, search engine services, and Web design. Managing director Richard Tang owns the company.

Everyday Health wants to be your virtual apple a day. The online health information provider operates a couple dozen websites that give free and subscription-based advice regarding fitness, nutrition, and treatment options to millions of monthly visitors. Its websites -- including EverydayHealth.com, JillianMichaels.com, and SouthBeachDiet.com -- allow consumers to search health topics (including symptoms) and join online communities. Everyday Health generates its revenues primarily from advertising fees, sponsorships, and subscriptions. Everyday Health, Inc. partners with health websites such as Drugstore.com to provide additional audiences for its advertisers. Everyday Health withdrew plans to go public in 2010.

AOL (then called America Online) originally launched its UK service in 1996. AOL UK sold its broadband and dial-up Internet access business, complete with more than 2 million subscribers, to The Carphone Warehouse Group in 2007 for some $690 million. AOL UK knows that Americans aren't the only ones who think being online is better than AOK. The British subsidiary of American Web portal AOL is focused on providing content and managing online advertising. The site offers communication services such as free email and instant messaging, as well as news, shopping, and entertainment content.

Rakuten was founded in 1997 by chairman and CEO Hiroshi Mikitani. Rakuten is Japan's largest online retailer and a leading provider of Internet-based services. The company's business segments and subsidiaries include Rakuten Ichiba (an online shopping mall), Rakuten Auction (online auctions), Rakuten Books (online bookstore), Infoseek (Internet search, Web logs, and job boards), Rakuten Travel, and Rakuten Securities (online trading). The firm's entertainment activities include television broadcasting in Japan and ownership of a professional baseball team. Its financial services unit offers credit cards and consumer loans. Its Fusion Communications subsidiary (acquired in 2007) provides Internet phone service.

uSwitch.com is a free, impartial online and telephone comparison and switching service that helps you to compare prices on a range of products and services including gas & electricity, heating cover, home phone, communications, insurance and personal finance products. Our aim is to help you take advantage of the best prices and services on offer from suppliers. All the benefits of uSwitch.com's impartial, comprehensive and convenient service are available for business customers too with uSwitchforBusiness.com, which helps companies compare prices and switch on a range of business services including gas, electricity and insurance.

White Buffalo Ventures creates online dating services for third party customers consisting of common interest groups, primarily universities. White Buffalo Ventures has created singles sites for schools such as Ohio State University, Michigan State University, and The University of Wisconsin. Other properties include RunningSingles.com, TattooedSingles, and ASLSingles.com (for the American Sign Language community). White Buffalo Ventures offers its products and services as a turnkey solution, it can have customized branded Web site launched within two weeks of an agreement. White Buffalo was founded by CEO Brad Armstrong.

Demand Media knows that Web branding is in demand. Attracting more than 85 million visitors each month, the company operates through a variety of Web-related enterprises that exist to help drive Web traffic to its clients' sites. Subsidiaries include domain-name wholesaler eNom and Pluck, a blog syndicator and provider of social media tools used for integrating websites. Other Demand Media websites include niche Web content provider eHow, humor site Cracked.com, and Trails.com, a site catering to outdoor enthusiasts. It also produces online video and written articles through its Demand Studios business, which employs freelancers to provide content for its websites. Demand Media filed for an IPO in mid-2010.

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