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In 1984, Morgans Hotel Group developed its first property, Morgans on Madison Avenue in New York City. An instant hit, the hotel revolutionized the hospitality industry with the introduction of the “Boutique Hotel” concept, characterized by personalized service and home-away-from-home ambiance in a setting of timeless elegance. This boutique concept was again showcased with great success at New York's Royalton, the first property designed by Philippe Starck; Royalton has since been given a dramatic redesign by New York based designers, Roman and Williams.

Here's a motel you can find in the dark. With its homey advertising tag line, "We'll leave the light on for you," Motel 6 is the established economy lodging chain, with some 1,000 locations in the US and Canada. The brand caters primarily to families and other budget-minded travelers with a limited selection of amenities, including cable TV, free local calling, and complimentary coffee in the morning. It also has an extended-stay offshoot brand, Studio 6, which caters more to business travelers, providing larger suites equipped with kitchens. Motel 6 is the flagship budget brand of Accor North America.

NH Hoteles company is becoming one of Europe's leading hotel operators, with a collection of about 340 owned, leased, or managed properties (totaling more than 50,000 rooms) in some 20 countries. Most of its hotels are in Europe, but the company also has made inroads into other areas, specifically Latin America. NH Hoteles operates properties ranging from four-star establishments to budget hotels. Its nhow hotel brand features a modern design and hosts art exhibits and fashion shows. The firm also owns 51% of Italian hotel operator NH Italia (Intesa Sanpaolo owns 49%); it additionally owns Italian hotel operator Jolly Hotels.

President and CEO Gloria Nino-Monacelli founded Nino Corporate Lodging in 1984. Nino Corporate Lodging helps companies house its helpers. The corporate relocation firm offers short and long term fully furnished accommodations nationwide, including condos, town homes, and single-family homes. Nino Corporate Lodging also operates a commercial laundry facility in Houston, Dallas, and San Antonio. Nino Corporate Lodging company started out as an apartment locating and residential leasing company, but has expanded to provide "buyer brokerage" home purchase services in Houston and its surrounding areas through sister firm Nino & Associates.

Noble Investment Group was founded in 1979 by former chairman Dr. Bharat Shah. (Shah retired in 2005.) Noble Investment Group holds its head high when walking through a hotel lobby. Noble Investment Group company owns or manages more than 30 upscale hotels under the Starwood, Intercontinental Hotels Group, Hilton, Hyatt, and Marriott brands. Another sector of the Noble operation is its development arm, Noble Development Group, which develops hotels, convention centers, conference centers, and resorts; it also acquires existing hotel properties. In addition, the firm manages several golf courses and restaurants.

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