We commenced our journey during 1990 when we were appointed marketing agents by Essar Steel Ltd., to market their product Hot Briquetted Iron ( HBI). At that time HBI was introduced in India for the first time and we along with the Engineers of Essar went door to door to sell the product and also educated the user by conducting Trials and seminars. Our joint hard work earned good success and our HBI started selling like Hot Cake. We must have sold over 2 million tons of HBI during that period. We operated from our offices and warehouse located in Mumbai, Jaipur, Delhi, Faridabad, Ghaziabad, Muzzafarnagar, Mandi Govindgarh, Ludhiana, etc.
During 1996 we took dealership from Essar to sell H R Coil, Sheets and Plates. Accordingly, we dealt is these products and were quite successful. During 1998 we were appointed by M/s.Ispat Industries Ltd., for marketing of H.R.Coil, Sheet, and Plates etc. Since then, we have been marketing their products in the western part of India. We are one of their leading dealer of their products. We have been selling around 1, 00,000 MT. of H.R.Coil/Sheets/Plate each year for over last 15 years. We also import these products from Ukraine, China, Russia , and Iran on regular basis. We have the required finances and own logistics to deal in such high volume. We endeavour to be the largest stock holder of flat products in India.