AMR Mall-Multiplex-Hotel situated in the heart of Katra, offers a 50 room, 4 star Hotel, a 328 seat | 2 screens 'state of the art' Multiplex, and a Mall. AMR was earlier called Amar Cinema, incorporated by its founder Mr. Baldev Raj Sharma in the year 1986 and completed the quater century in 2006. It is named after the Founder's Father, Late Amar Sharma. AMR is located in J&K at Jammu-Katra Road,close to Shrine Board Central Office,a four minute walk from the Railway Station,Yatra Slip Counter, Taxi Stand, Main Bus Stand and Main Bazaar.