Jabong, the fashion and lifestyle e-commerce portal, has joined hands with four other leading fashion e-commerce businesses present across 23 countries, to become a part of what will be known as the Global Fashion Group.
The agreement means consumers will enjoy more choices and varied price points. “The local brand identity of Jabong will be the same. This tie-up will give us access to more brands and private labels through common sourcing," said Praveen Sinha, founder and chief executive.