Chairman Bill Hay and his wife, Denise DuBarry-Hay, founded Thane International, Inc. in 1990. Thane is owned by H.I.G. Capital, LLC, an affiliate of H.I.G. Capital Management. Thane International can help. It sells fitness, health and beauty, and houseware products through direct response television, traditional mass-market retailers, home shopping channels, telemarketing, and the Web. Brands sold include the Ab Revolutionizer, California Beauty Cosmetics, and FlavorWave Oven. Thane also writes promotional scripts, and shoots and edits commercial video footage in-house. The firm has operations in North America, Europe, Australia, and the Middle East.