The Q story begins in 1994, when, under the name Interactive Coupon Marketing Group, the seeds of a mission were planted – to help advertisers connect with their target consumers. By 1998, CoolSavings.com launched – and with millions of members, it remains a top coupon printing site and a leading consumer savings destination. Further expanding its core mission of connecting brands and consumers, the company began to help publishers better monetize their online audiences via lead generation and email, and by 2003, sat on the Lead Generation Committee of the Interactive Advertising Bureau, helping to craft the bureau’s reports "Online Lead Generation: B2C and B2B Best Practices for U.S.-based Advertisers and Publishers," “Marketer & Agency Guide to Lead Quality,” and “Lead Generation Data Transfer Best Practices.”Rebranding CoolSavings as Q Interactive in 2006, the company reached 10 million unique consumers per month while maintaining its core values of relevancy, permission and privacy. Q Interactive, with its web properties such as CoolSavings, has expanded further with acquisitions: In 2009, Q Interactive acquired Postmaster Direct (a pioneer of double opt-in permission email) and Vente (a permission-based marketing leader). And in 2010, ClickGen (an incentivized lead generation network) and ThruChannel (a premier list management company) were acquired, making Q Interactive’s value proposition to agencies, advertisers and publishers broader than ever. Q Interactive is a Selling Source company.