Super-Sensitive Musical String Co
The history of the Super-Sensitive Musical String Co.® has always been collaboration between manufacturing and musicians. From its beginning in 1930, founder Ed Wackerle knew that in order for his company to be a success, he would have to gain the acceptance of musicians. Mr. Wackerle started what is known today as their Endorser Panel. He started the company out of frustration with the quality of strings being offered. From his frustrations and his many contacts with musicians, he developed a stainless steel string known as the Red Label® brand. Still as the flagship of the company today, the Red Label® brand is the string of choice by most educators for beginner and intermediate players.
Contact Details
Executives
Chairman
John V. Cavanaugh
President
Jim Cavanaugh