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Since 1927 Agustín Reyes®, Inc. has created fine perfumes and personal care products. Using handcrafted recipes, a tradition of quality was established that continues today. Agustín Reyes I, began his career as an apprentice to a pharmacist. In his youth he learned to formulate products for health and beauty. He possessed a natural aptitude for chemistry, but also an entrepreneurial curiosity. The firm manufactures cosmetics and fragrances. Its first product, called Royal Violets, has been used as a baby cologne and was first created in Havana, Cuba. Royal Violets is also marketed to adults, capitalizing on their youthful nostalgia. The company has a strong distribution presence and following in Latin markets. Agustin Reyes also makes scented soaps and sprays, baby shampoos, and operates as a contract manufacturer for fragrances.

The Alberto Culver Company is a $1.5 billion manufacturer and marketer, focused on beauty and personal care with an additional portfolio of household products. The company is traded on the New York Stock Exchange under the symbol ACV. Alberto Culver is the fourth largest manufacturer of hair care products in the United States and the second largest in the UK. Its leading hair care brands include TRESemmé, Alberto VO5, and Nexxus. Soft & Beautiful, Just For Me, Motions and TCB brands make the company the second-largest producer of hair care products for women of color in the world. The company also competes in the skin care category with its St. Ives, Soft & Beautiful Skin and Noxzema brands. In the household category the company created and markets such well-known brands as Mrs. Dash and Static Guard. The company was founded in 1955 by Leonard Lavin. He and his wife Bernice guided the company's growth until 1994 when they turned it over to a second family generation. Mr. Lavin remains a director of today's Alberto Culver and his daughter, Carol Lavin Bernick, is the company's Executive Chairman.

Alterna, a hair-care maker launched in 1997, has developed high-end products that have been embraced by the likes of Jennifer Aniston, whose healthy, stylish hairdo became quite the "to do" in the 1990s. Alterna has made a name for itself through its progressive lines, such as Enzymetherapy, Color Hold, and The Science of Ten (which includes 10 ingredients from sources worldwide). It also boasts Caviar, Life, and Luxury lines, as well as a Hemp hair-care line and Private Reserve white-truffle oil shampoo and conditioner. Alterna's products are sold in specialty stores, as well as at retailers Ulta and Beauty Store & Salon. The company is owned by TSG Consumer Partners.

Alticor was formed in 2000 as a holding company and operates five businesses: direct-selling giant Amway, Web-based sales firm Amway Global (formerly Quixtar), Amway Hotel Corp. (corporate development for Alticor and affiliates), upscale cosmetics company Gurwitch Products, and Access Business Group (manufacturing, logistics services). Access Business' biggest customers are Amway and Amway Global, but Access also serves outsiders. Amway, which accounts for most of Alticor's revenues, sells more than 450 different products through some 3 million independent distributors. Amway Global products online. Alticor is owned by Amway founders, the DeVos and Van Andel families.

The oral health company makes and markets toothpaste, toothbrushes, sonic teeth-cleaning systems, and breath mints, for better oral care. Dentist Ron Murayama developed a less-expensive system for whitening teeth in the 1980s, then sold that product and business before starting Amden (where he's now chairman) in 1992. The firm promotes its products, primarily the Cybersonic system and its "harmonic resonance," through infomercials, often enlisting the help of celebrities, such as Vanna White and Cheryl Tiegs. Amden claims the Cybersonic is the world's fastest toothbrush.

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