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Alterna, a hair-care maker launched in 1997, has developed high-end products that have been embraced by the likes of Jennifer Aniston, whose healthy, stylish hairdo became quite the "to do" in the 1990s. Alterna has made a name for itself through its progressive lines, such as Enzymetherapy, Color Hold, and The Science of Ten (which includes 10 ingredients from sources worldwide). It also boasts Caviar, Life, and Luxury lines, as well as a Hemp hair-care line and Private Reserve white-truffle oil shampoo and conditioner. Alterna's products are sold in specialty stores, as well as at retailers Ulta and Beauty Store & Salon. The company is owned by TSG Consumer Partners.

Alticor was formed in 2000 as a holding company and operates five businesses: direct-selling giant Amway, Web-based sales firm Amway Global (formerly Quixtar), Amway Hotel Corp. (corporate development for Alticor and affiliates), upscale cosmetics company Gurwitch Products, and Access Business Group (manufacturing, logistics services). Access Business' biggest customers are Amway and Amway Global, but Access also serves outsiders. Amway, which accounts for most of Alticor's revenues, sells more than 450 different products through some 3 million independent distributors. Amway Global products online. Alticor is owned by Amway founders, the DeVos and Van Andel families.

The oral health company makes and markets toothpaste, toothbrushes, sonic teeth-cleaning systems, and breath mints, for better oral care. Dentist Ron Murayama developed a less-expensive system for whitening teeth in the 1980s, then sold that product and business before starting Amden (where he's now chairman) in 1992. The firm promotes its products, primarily the Cybersonic system and its "harmonic resonance," through infomercials, often enlisting the help of celebrities, such as Vanna White and Cheryl Tiegs. Amden claims the Cybersonic is the world's fastest toothbrush.

American Hotel Register Company was founded in 1865 to sell hotel guest registers. It was acquired by Thomas Leahy in the early 1900s and his descendants still own and operate the company. The company supplies hotels of all sizes with more than 50,000 products, including toiletries, cleaning products, appliances, furniture, carpeting, drapery, linens, and embossed items. It also caters to funeral homes, health care facilities, government offices, and military institutions. American Hotel Register sells its products through its 2,000-page catalog and its Web site.

American Nutrition, Inc. was founded in 1972 by the late Jack Behnken. American Nutrition company makes more than 300,000 tons of dry and wet food and snacks for dogs and cats annually. Its products are sold under such brand names as Atta Boy, Atta Cat, Basic Plus, Natural Harmony, and Vita Bone. ANI also produces premium biodegradable cat litter. In addition to making its own products for dogs and cats, the company provides contract pet food manufacturing services. It operates production facilities in Arizona, Utah, and Washington.

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