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Edwin Watts Golf is a leading golf specialty retail chain in the US. The company operates about 70 golf specialty stores in 10 mostly southeastern states and Texas. Its stores sell clubs, golf balls, bags, training aids, and more. The company also sells golf equipment by catalog and online, and it operates a club leasing program for novices and golfers who like to try out state-of-the-art gear. Edwin Watts Golf was founded in 1968 as a small pro shop at the municipal golf course in Fort Walton Beach, Florida, by brothers Edwin and Ronnie Watts. It is owned by an affiliate of investment firm Sun Capital Partners.

Ellett Brothers is a middleman for mountain men and other outdoor enthusiasts. The wholesaler supplies over 60,000 products for hunting, shooting, camping, archery, and marine sports to small sporting goods retailers. Sales efforts include telemarketing and catalogs used by its retail customers; it also offers catalogs customized with retailers' names. Ellett Brothers buys products from some 800 manufacturers and suppliers and distributes them to more than 20,000 customers throughout the US. Ellett Brothers was founded in 1933 as a fishing supply business by Chilton Ellett Sr.

Golfsmith International caters to country club sports fans. Through its catalogs, website, and more than 70 stores in about 20 states, the company sells golf and tennis equipment, apparel, and accessories from major makers (such as TaylorMade-adidas, Callaway, Mizuno, and Nike) and its own brands (Golfsmith, Clubmaker, Killer Bee, J.G. Hickory, Lynx, and ZTech, among others). It also teaches golfers to assemble their own clubs, and offers custom fitting and repair services for clubs and racquets. In addition to its retail operations, Golfsmith runs the Harvey Penick Golf Academy, an instructional school for golfers in Texas. The company was founded in 1967 as a mail-order seller of custom-made golf clubs.

Henry Modell & Company sells sporting goods, fitness equipment, apparel (including local team apparel), and brand-name athletic footwear at more than 140 Modell's Sporting Goods stores in 10 East Coast states, the District of Columbia, and online. Best known for offering branded products at reasonable prices, Modell's stores are in malls, regional shopping centers, and busy urban areas, including Manhattan. Founded in 1889 by Hungarian immigrant Morris Modell (who first sold menswear from a Lower East Side pushcart in New York City), the chain is the oldest family-owned sporting goods retailer in the country; it is in its fourth generation of Modell management.

Hicks may be in the sticks, but it has the supplies sporting goods retailers need. The company distributes marine, fishing, hunting, archery, and other outdoor products to retailers nationwide. Its bi-annual trade shows draw more than 1,500 retailers nationwide to look at boats, guns, fishing tackle, bows, arrows, and other recreational goodies. The company carries more than 30,000 items from 700 vendors and sells through a B2B site, as well. Hicks was founded in the early 1900s and has been family owned and run since. Third- and fourth-generation family members hold the chairman and CFO (John M. Wise) and president and CEO (John M. Wise, Jr.) positions.

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