Founded in 1946 by Bill and Roberta Zimmer, the family-owned chain is run by CEO Alan Zimmer. Lovers wishing to express the sparkle in their relationships might consider consulting Reeds Jewelers. Operating about 90 jewelry stores mainly in malls in 18 states from Texas to Delaware, Reeds offers diamond rings and jewelry, gold jewelry and chains, gemstone rings, watches, and other baubles. Though most operate under the Reeds Jewelers name, in malls where Reeds has already staked a claim, stores are called Mills Jewelers; Reeds also sells products via its Web site and catalog. Diamonds (mostly up to one carat in weight) and gems account for almost 60% of the firm's sales.

Current USA is a leading direct marketer of greeting cards and gift wrap, scrapbooking supplies, stationery, and home decorating items. It sells under the brands Times to Cherish (scrapbooking supplies), Colorful Images (personalized address labels and other paper products), Lillian Vernon (gifts and home decor), and, of course, Current. The company also operates an outlet store in Colorado and a fundraising business that lets not-for-profit groups sell its products and share the proceeds. Founded in the 1950s, Current USA was initially run out of the basement of founders Orin and Miriam Loo. The company, which was family owned and operated until 1986, is a subsidiary of printing giant Taylor.

Flying Brands' company products are continually flying off the shelves. Flying Brands Limited company sells animal and bird feed, audio books, flowers, and other items through its mail-order operations. It operates under such names as Flying Flowers and Gardening Bird Supplies. Flying Brands Limited company was established in the 1980s as a carnation exporter and has expanded each year since then. Flying Brands owns UK greeting cards business Greetings Direct, as well. Flying Brands Limited company also operates retail websites for each of its subsidiaries, including Flowers Direct and Garden Centre Online. Flying Brands sold its Benham Collectibles business to The Stanley Gibbons Group in late 2010.

Storr, which was founded in 1914, offers more than 200 products include brands such as Peter Pepper and Steelcase. Change the way you store your employees with the help of Storr Office Environments. The firm is an office furniture supplier to companies in the southeastern US that also provides professional space planning, facility management, and installation services for its clients. Storr operates a warehouse, showroom, and distribution center in North Carolina. It also boasts offices in Florida to extend its reach there. The company provides the usual desks and seating, as well as interior architecture, office technology, and floor coverings.

Family Christian Stores,a leading Christian retailer in the US, Family Christian Stores boasts about 290 stores in about 35 states. The company sells a variety of Christian-themed merchandise, including Bibles and other Christian books, music, software, gifts, cards, videos, apparel, and church supplies. Customers can also buy products through the company's catalog and website. Family Christian has grown through new store openings and acquisitions (including chains Joshua's Christian Stores and Shepherd Shoppe). The investment firm Madison Dearborn owns a majority stake in Family Christian Stores.

Founded in 1938, Office Concepts provides workspace solutions, quality manufacturers, and local as well as national service support capabilities to help customers achieve their business goals. Office Concepts is located at 965 West Chicago Ave. in Chicago, IL and at 13820 W. Business Center Drive in Lake Forest, IL. Representing Steelcase, the largest and most respected name in the industry, we are a leading dealer in the Chicagoland area and among Steelcase’s top dealers nationally. Office Concepts was awarded the prestigious Steelcase Exemplary Performance Award, the highest award a dealer can achieve through world class performance. Patterned after the Malcolm Baldridge Quality Award guidelines, this award symbolizes the pinnacle of achievement in customer service, satisfaction and sound business practices. Office Concepts is the only Chicagoland Steelcase dealer to ever qualify and win this most prestigious award.We also represent a wide array of other furniture manufacturers including Coalesse as well as specialty manufacturers including National, Gianni, and Global among many others. Office Concepts provides workplace consultation, planning, procurement, service, and ongoing maintenance capabilities to assist customers of all types and sizes with interior furnishing needs. We offer a full range of steel and wood furniture products for private offices, workstations, conference rooms, reception areas, lounge areas, cafeterias, and home offices. We also carry artwork, floor covering, lighting, plants, signage, wall covering, window treatments, and work tools.

Founded in 1998, Provide Commerce is owned by e-commerce and media conglomerate Liberty Interactive Group. Provide Commerce keeps the perishable goods market fresh. More than 80% of the e-tailer's sales are generated by its ProFlowers.com unit, which ships flowers, plants, and wreaths directly from growers to residential and corporate clients. The virtual florist also offers chocolate, popcorn, and fruit and cheese baskets. Provide Commerce's Cherry Moon Farms virtual shop offers hand-picked fruits, while its Secret Spoon Sweets brand sells baked goods, truffles, hand-dipped strawberries, and other confections. RedEnvelope (acquired in 2008) sells upscale gifts and jewelry online and via catalog.

Recreation is serious business for Affinity Group. The direct marketing firm sells goods and services through its membership and discount buyers clubs, such as Good Sam, Coast to Coast Resorts, Camp Club USA, and President's Club. It offers RV products (including air conditioners, sanitation systems, furnishings) not usually found in general merchandise stores at about 80 Camping World specialty shops across the US, as well as via catalog and online. Affinity also publishes magazines and travel guides, from which it derives subscription fees and ad sales revenue. Chairman Steve Adams is the majority owner of both Affinity and, through another entity, RV retailer FreedomRoads.

Lyreco UK makes the products that help people write down inspired words. A subsidiary of the France-based international Lyreco Group of companies, Lyreco UK is a wholesale marketer and distributor of office supplies and stationery to businesses in the UK. Lyreco UK Ltd. provides clients with an extensive catalog of products which includes top brand electronics, office supplies, office furnishings, and stationery products. As a "generic" alternative to name branded products, Lyreco also markets its own competitively priced Impega brand stationery products in the UK. Lyreco UK Ltd. offers its products online, in print catalogs, and through various regional suppliers.

Paper is as good as gold for Gould Paper, one of the largest distributors of business and printing papers in North America. The paper merchant distributes and sells paper to multiple markets, including fine paper, commercial printing, lithography, newsprint, direct-mail, catalog, envelope, and specialty paper companies. Gould also supplies paperboard, which is used in packaging material for consumer and industrial products, and operates paper-converting operations. Touting sales of 2 million tons of paper products annually, Gould Paper Corporation company represents most major domestic and offshore mills. Founded in 1924, Gould Paper sold a majority stake in Gould Paper Corporation company to the US arm of Japan Pulp & Paper (JPP) in 2010.

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