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The prognosis for Procter & Gamble Nordic: lots of consumer goods for Scandinavian customers. P&G Nordic carries out the Scandinavian operations of global consumer products giant Procter & Gamble, which opened its first office in the region (in Sweden) in 1969. P&G Nordic brings many of the parent company's top brands to consumers in Denmark, Finland, Norway, and Sweden. Well-known offerings include Olay cosmetics, Pampers diapers, Pringles potato chips, Vicks throat products, Tampax tampons, Pantene and Wella shampoos, and laundry and kitchen cleaning products such as Ajax, Dynamo, and Febreze.

With a cart full of products, Reckitt Benckiser (rhymes with "freezer") wants to clean up. Among the top household cleaning products makers worldwide, the company makes a variety of consumer products, including air fresheners (Air Wick), household cleaners (Lysol, Easy-Off), laundry products (Woolite), furniture polishes (Old English), and dishwashing detergents (Electrasol). It also makes over-the-counter pharmaceuticals (Gaviscon) and offers products for hair removal, denture cleaning, and pest control (d-Con). Reckitt Benckiser also butters its bread with French's mustard. The company peddles its products in some 200 countries and boasts about 17 "powerbrands."

Robert McBride, named after its founder, is cleaning up in the private-label market for household cleaners and personal care items. The UK-based manufacturer and wholly owned subsidiary of McBride plc earned Best in Class recognition based on The Grocer magazine's survey of UK grocery retailers. Parent company folded McBride Aircare Limited, an aerosol products manufacturer and distributor, into Robert McBride's operations. The firm also runs a joint venture, Aerosol Products Limited. Robert McBride was founded in 1927 as a chemical processing products company complementing the area's cotton industry.

S.C. Johnson & Son helped to replace the flyswatter with the spray can. The company is one of the world's largest makers of consumer chemical products, including Glade, Mr. Muscle, Raid, Pledge, Brise, Drano, Fantastik, Kabbikiller, OFF!, Scrubbing Bubbles, Saran, Shout, Vanish, Windex, and Ziploc. S.C. Johnson peddles its products in more than 110 countries. The founder's great-grandson and once one of the richest men in the US, Samuel Johnson, died in 2004. His immediate family owns about 60% of S.C. Johnson; descendants of the founder's daughter own about 40%. Chairman Dr. Fisk Johnson assumed the title of CEO when president, CEO, and director Bill Perez left for Nike in late 2004.

S.C. Johnson Ltd. helps its customers clean up in the UK. The wholly-owned subsidiary of S.C. Johnson & Son is a Surrey-based manufacturer of household and industrial cleaning and hygiene products that is also known as British Johnson. The company operates a marketing and manufacturing unit in Frimley Green, Surrey; a regional headquarters (for Europe, Africa, and the Near East) in Egham, Surrey; and a European Shared Service Centre in Edinburgh House at Slough in Berkshire. Established in 1915 as its parent's first subsidiary, the firm markets cleaning products for nearly every room in the house. The company's brand names include Autan, Baygon, Brise, Echo, Kabikiller, Klear, and Mr Muscle, among others.

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