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While navigating the world of online storefronts, Hayneedle hopes to help its customers find a needle in all those virtual haystacks. Among the company's more than 220 Internet shopping domains are AdirondackChairs.com, Barstools.com, Hammocks.com, and PatioFurnitureUSA.com. Although an individual specialty store's scope of merchandise may be narrow, Hayneedle's ownership of multiple domains allows it to offer a vast range goods. Its products include home and patio furniture, kitchen appliances, outdoor decor, sporting goods, and toys and games. Hayneedle (formerly named NetShops) was formed in 2002 after its founders saw success with Hammocks.com. It is held by Sequioa Capital and Insight Venture Partners.

HOM Furniture, Inc is a middle-market to high-end home furnishings retailer operating more than a dozen stores in Iowa, Minnesota, North and South Dakota, and Wisconsin. HOM stores offer wooden (cherry, maple, oak, pine), upholstered (including leather), and patio furniture, as well as mattresses, area rugs, and other decorative accessories. Many locations also provide free design consultations to assist customers with buying decisions. In addition to its namesake chain, HOM operates Gabberts Design Studio & Fine Furnishings, based in Edina, Minnesota. HOM's retailing roots reach back to 1973, when CEO Wayne Johansen established JC Imports, the chain's forerunner.

The HomeForm Group (formerly Limelight Group) is a designer and installer of fully-fitted home kitchens, bathrooms, and bedrooms. Brands include Möben, Kitchens Direct, Sharps Bedrooms, and Dolphin Bathrooms; each division sells home improvement products and furnishings specifically for particular rooms of the home. The company is gradually converting its stores to a multi-branded format; it currently operates about 160 showrooms around the UK. In 2000 the company was taken private following a management buyout. US private equity firm Sun Capital Partners acquired the business in 2007.

Improvement Direct operates a network of about a dozen online retail stores that sell a wide array of home décor items, bath and kitchen appliances, and furniture. Products include everything from lamps to sinks to beds. It offers such brand names as Bosch, Emerson, Kohler, and Moen. Environmentally-conscious consumers also have their choice of energy-saving appliances, faucets, lighting, and water heaters. Improvement Direct ships from about 50 warehouses and through more than 30 vendor partners. The private company was founded in 2000 by president Chris Friedland and EVP Dave Boctor.

"Shoppertainment" has been the key to success for Jordan's Furniture. Through four stores in Massachusetts and New Hampshire, the company sells furniture for the bedroom, dining room, living room, and home office, as well as mattresses, rugs, and other decor. Taking furniture sales to the next level, stores feature two IMAX theaters, a laser light hall, and MOM (Motion Odyssey Movie) ride. Founded in 1918 by Samuel Tatelman, Jordan's Furniture is owned by billionaire Warren Buffett's Berkshire Hathaway.

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