CBS Radio Altitude Group
CBS Radio Altitude Group (formerly known as CBS RADIO Integrated Solutions for a short time in 2006 and Infinity Promotions Group before that), handles all the advertising for the 140 CBS Radio stations in the US. Clients such as Monster, Procter & Gamble, Visa, and Chrysler who buy air time with CBS Radio also have their ads appear on the stations' web sites, billboards, and television stations thanks to a platform launched in 2007 called CBS RIOT (Radio, Internet, Outdoor, Television). CBS is betting this 4-for-1 deal will help it lure potential clients from rivals such as Katz Media Group.
Contact Details
Executives
EVP
Richard (Rich) Lobel