W. B. Doner & Company

W. B. Doner & Company

Founded by Wilfred Broderick Doner in 1937, the firm has created classic campaigns for such customers as Timex ("Takes a licking and keeps on ticking") and Klondike Bar ("What would you do for a Klondike Bar?"). Doner has four offices in the US and serves international clients in Toronto and London, where it operates under the banner Doner Cardwell Hawkins. Doner knows how many licks it takes to get to the center of a Tootsie Roll Pop. W. B. Doner & Company, doing business as Doner, is one of the largest independent advertising agencies in the US. Responsible for the famous Tootsie Roll Pop owl campaign, it provides creative ad development and campaign management services, along with media planning and buying.

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