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The Zandl Group helps companies recognize and capitalize on market trends. Selling consumer insight, The Zandl Group provides trend analysis, market research, and marketing consulting services for such clients as Coca-Cola, Bank of America, British American Tobacco, and Cartoon Network. The Zandl Group also bridges the gap between uncool corporate America and the hip demographics of young adults, teens, and tweens through its bimonthly trend report, THE HOT SHEET, which runs about $18,000 for a subscription. The Zandl Group was founded in 1986 by Irma Zandl.

TIAX takes technology that is not quite ready for the business world and turns in into innovative, commercial platforms ready for clients to adapt and use. TIAX LLC offers research and development services for private industry and government agencies through its 50 laboratories located around the country. TIAX LLC specializes in technology and product development work for clients in such industries as transportation, consumer products, food services, energy, health care, and chemicals. TIAX also performs R&D work for the US government. TIAX was formed in 2002 when former Lucent Technologies executive Kenan Sahin acquired the Technology and Innovation practice of consulting firm Arthur D. Little.

TNS Group (formerly Taylor Nelson Sofres) wants to know what you watch on the telly, what you eat for breakfast, and even what qualities you value in a friend. TNS Group Holdings Limited is a leading global provider of custom research, serving customers in over 70 countries. TNS Group Holdings Limited offers market data on industries such as automotive, consumer products and retail, financial services, health care, and information technology. TNS provides a variety of branded online research products specializing in ad effectiveness, product development, Web site evaluation, and consumer behavior analysis. In October 2008, TNS Group was acquired by media giant WPP for £1.6 billion. TNS now resides under WPP's Kantar Group division.

TNS Media Intelligence, operating under the Kantar Media umbrella within research giant The Kantar Group, provides advertising spend data for media formats ranging from television, radio, and print to the Internet and outdoor advertising. Customers include advertisers, advertising agencies, broadcasters, and publishers. Entrenched in more than 20 countries and serving 16,000 customers, TNS Media Intelligence tracks more than 3 million brands and collects more than 190 million ad occurrences annually. Products include Stradegy (provides a wide view of media spending analysis) and Ad$pender (ad expenditure data). TNS Media Intelligence is a former unit of TNS, which was acquired by WPP (Kantar's parent) in late 2008.

TNS Multicultural provides market research services targeting multicultural markets. TNS Multicultural provides data collection as well as quantitative and qualitative research focused on the Hispanic, African American, and Asian American populations. The division helps clients collect and understand data relevant to market assessment and segmentation, product and brand development, communication analysis and evaluation, brand strategy, and customer satisfaction. In late 2008, TNS Multicultural's parent company -- formerly known as Taylor Nelson Sofres -- was acquired by media conglomerate WPP and eventually placed under that company's Kantar Group division.

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