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R. L. Polk keep tabs on the Motor City madness. The oldest and one of the largest consumer marketing firms in the US, Polk is the leading provider of marketing information and services to the auto industry. R. L. Polk & Co. collects demographic and vehicle data and packages its information into a number of products, including software and online analysis tools, for use by brand managers, marketing officers, and auto dealers. R. L. Polk & Co. also offers information and services for the aftermarket segment, as well as business-to-business marketing tools. In addition, its Carfax unit provides vehicle history data to consumers. The family-owned company was founded by patriarch Ralph Lane Polk in 1870.

RAND Corporation was founded in 1948. RAND Corporation is one of the leading public policy research institutions in the US, offering analysis and research in such areas as education, health care, national security, science and technology, and transportation. RAND Corporation staff of more than 950 scientists and researchers offer their insights primarily to government policy makers, but RAND also serves private businesses and international organizations. The not-for-profit enterprise traces its roots to Project RAND, a research group formed during WWII by Douglas Aircraft (later McDonnell Douglas and now part of Boeing) to provide technical guidance to the military.

Redpoint Bio Corporation engages in the development of healthier foods and potential new approaches to the treatment of diabetes and obesity through the understanding of the biology of taste and its relationship to metabolism, satiety, and diabetes. Redpoint Bio Corporation is developing taste modulators for the food and beverage industry to enhance sweet and savory flavors in food products that could lead to reductions in added sugar and salt. The development of healthier and more tasteful food can contribute to enhance the overall health, since various modern diseases are related to excess dietary sugar and salt. Redpoint Bio Corporation has a research agreement with The Coca-Cola Company for the development of certain technology for use in soft drinks and other non-alcoholic beverages. Redpoint Bio Corporation also has an agreement to collaborate with Schering Corporation in the area of taste science research for pharmaceutical applications. Redpoint Bio Corporation is based in Ewing, New Jersey.

Research Data Analysis, doing business as RDA Group, provides a variety of market research services to companies in a number of different industries. Research Data Analysis, Inc. services include customer satisfaction surveys, employee satisfaction surveys, product quality measurement, focus group research, radio listening groups, mock juries, and marketing effectiveness research. For its focus groups, RDA Group provides moderators on staff in addition to videoconferencing and translation and transcription services. Research Data Analysis, Inc. operates internationally through alliances in a several other countries. Research Data Analysis, Inc. was founded in 1969.

Research Director analyzes audiences for clients in the radio broadcasting industry. Research Director Inc. analysis services help broadcasters understand audiences, enabling better targeted marketing campaigns and simplifying the sales processes. Research Director Inc. analyzes information from such broadcast ratings sources as Arbitron's Radio Listening Diaries. Research Director also produces radio buying guides for advertisers. The guides, available for markets throughout the US, profile subscribing radio stations. Research Director Inc. clients include CBS Radio and Radio One.

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