R. L. Polk & Co.

R. L. Polk & Co.

R. L. Polk keep tabs on the Motor City madness. The oldest and one of the largest consumer marketing firms in the US, Polk is the leading provider of marketing information and services to the auto industry. R. L. Polk & Co. collects demographic and vehicle data and packages its information into a number of products, including software and online analysis tools, for use by brand managers, marketing officers, and auto dealers. R. L. Polk & Co. also offers information and services for the aftermarket segment, as well as business-to-business marketing tools. In addition, its Carfax unit provides vehicle history data to consumers. The family-owned company was founded by patriarch Ralph Lane Polk in 1870.

Contact Details

Office Address

R. L. Polk & Co.
26955 Northwestern Hwy.
Southfield, MI, USA 48033
Phone: (248) 728-7000
Fax: (248) 728-7680

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