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Medallion Laboratories is the analytical testing and consulting service of General Mills’ James Ford Bell Technical Center. Since 1974, Medallion Laboratories have served more than 3,000 national and international clients, earning us a reputation for quality, reliability and flexibility. Medallion Laboratories consistently meet demands for fast turnaround and accuracy of results. Each sample is treated with excellent care and confidentiality is maintained at all times. As a division of General Mills, Medallion Laboratories also provides testing services for allergens; antioxidants; acrylamide; pesticides and toxins; microbiology and physical-testing services; and the identification of unknowns. Established in 1974, Medallion Laboratories has more than 100 chemists and microbiologists on staff and has served more than 3,000 customers worldwide.

Mediamark Research & Intelligence (MRI) provides audience demographic data covering all forms of media, including radio, television, print, and the Internet. Mediamark Research & Intelligence reports allow advertisers and advertising agencies to target ad placement for maximum exposure to their intended demographic. Media owners also use MRI's information to better sell ad time or ad space. (Its Survey of the American Consumer is a notable source of audience data for the US consumer magazine industry.) Mediamark Research & Intelligence collects its data through more than 26,000 interviews with consumers throughout the country. MRI is a unit of leading research firm GfK Group.

Meneses Research & Associates (MR&A) provides market research specializing in the US Hispanic market and international Latin American market. Meneses Research & Associates conducts research in every major US city and offers data collection services in any city throughout Latin America. Meneses Research also provides quantitative and qualitative research using focus groups, surveys, and interviews. Meneses Research & Associates research offers clients insight into such topics as customer satisfaction, product evaluation, customer profiles, and brand awareness. President Walter Meneses started the firm in 1995.

Metaphase makes you feel good, or rather Metaphase makes the things you feel, feel comfortable. Metaphase provides research and product design services for consumer goods and medical device makers, specializing in the design of handheld products. Metaphase Design Group, Inc. does quantitative and qualitative research on consumer behavior and trends, and it employs ergonomic principals in its work. Metaphase Design Group, Inc. designs its products to look great, perform flawlessly, and fit perfectly. Metaphase has designed Gatorade bottles, computer mice for Microsoft, and a lancing device for Bayer. The company was founded in 1991 by CEO Bryce Rutter.

Microsoft Research provides many of the brains behind the brawn of the world's leading software provider. The unit employs more than 800 scientists and researchers focused on 55 areas of research ranging from mathematics and computer science to psychology and sociology. Microsoft Research performs both academic and product-focused research in areas such as data management, network security, and hardware development. Headquartered in Redmond, Microsoft Research also operates two labs in California, one in Massachusetts, and international locations in China, India, and the UK. Microsoft founded its research unit in 1991.

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