Mediamark Research & Intelligence
Mediamark Research & Intelligence (MRI) provides audience demographic data covering all forms of media, including radio, television, print, and the Internet. Mediamark Research & Intelligence reports allow advertisers and advertising agencies to target ad placement for maximum exposure to their intended demographic. Media owners also use MRI's information to better sell ad time or ad space. (Its Survey of the American Consumer is a notable source of audience data for the US consumer magazine industry.) Mediamark Research & Intelligence collects its data through more than 26,000 interviews with consumers throughout the country. MRI is a unit of leading research firm GfK Group.
Contact Details
Office Address
Mediamark Research & Intelligence
75 9th Ave.,5th Fl.
New York, NY, USA 10011
Phone: (212) 884-9200
Fax: (212) 884-9339