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The Girls' Intelligence Agency (GIA) is a marketing firm that collects information about the buying habits of about 40,000 female 'tweens (girls ages 8-to-13) through its "Slumber-Party-In-A-Box" marketing tool. GIA recruits girls, secret-agent style, to host slumber parties where they open a box full of never-before-seen products, including movie and TV previews, branded T-shirts, and samples, aimed at the 'tween market. Girls Intelligence Agency, LLC collects girls' reactions from thousands of slumber parties and reports them to clients such as Disney, Mattel, and Johnson & Johnson. Girls Intelligence Agency, LLC also hosts shopping trips and other all-girl events.

GMI was founded in 1999 with one goal in mind: make it easier, faster and cheaper for market research professionals to conduct global research. Global Market Insite, Inc. combines a worldwide online panel with proprietary software to help customers gather the information they need. GMI's online panel is active in more than 200 countries and territories, and data can be collected and analyzed in more then three dozen languages via the company's Net-MR software suite. GMI's offerings include specialty panels related to issues such as gaming, health care, and information technology. Global Market Insite, Inc. was founded in 1999 by former CEO Rob Monster.

Greenfield Consulting Group wants to be seeing green when it comes to qualitative marketing research. Greenfield Consulting Group specializes in conducting online qualitative interviews for its clients using focus groups and Web-based surveys to gather data. Greenfield Consulting Group performs brand awareness and product research for a host of corporate clients including General Motors, Colgate-Palmolive, and MTV Networks. Greenfield Consulting also offers its services to marketing and market research firms. Services include brand equity assessment, demographic segment analysis, strategy development, and Web site analysis. Founded by CEO Andy Greenfield in 1983, Greenfield Consulting Group was acquired by fellow market researcher Millward Brown in 2002.

Greenfield Online harvests marketing data. Greenfield Online, Inc. provides survey research services, gathering demographic data over the Web from its panel of more than 1 million people. Greenfield Online, Inc. performs surveys to track brand awareness and test advertising campaigns for its clients, as well as to measure consumer interest in new products and services. Greenfield Online, Inc. Ciao subsidiary provides comparison shopping services for consumer products, primarily to the European market. Greenfield Online, Inc. was acquired by Microsoft for $486 million in October 2008. The next year, ToLuna, a global online research panel and survey technology provider, snatched up Greenfield Online for the significantly smaller sum of $40 million.

Guideline has found its niche in the consulting business. The company (formerly Find/SVP) provides rapid-turnaround consulting and research services to 1,700 small and midsized clients. Guideline, Inc. consultants and researchers typically handle day-to-day research requests in three hours or less. Guideline offers strategic consulting and research services that cover more in-depth issues such as industry studies and market surveys. Guideline, Inc. Guideline Group subsidiary offers traditional market research and consumer survey services, and its Product Development Intelligence unit provides technology market research. Guideline is a subsidiary of information services giant infoGROUP (formerly infoUSA).

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