MyRain Irrigation (P) Ltd.
MyRain was inspired by the potential of efficient drip irrigation systems. In many parts of rural India, small-plot farmers rely on flood irrigation, a method that stunts crops and washes away valuable soil nutrients. Drip irrigation can increase efficiency of water and fertilizer by between 20%-50% and increase yields by 30%-100%. Drip irrigation also preserves nutrients in the soil and increases land longevity. Despite these benefits, drip irrigation technology has proliferated to only 5% of arable land. MyRain launched to provide small plot farmers access to this technology by creating a retail and distribution network focused on the four main tenets of accessibility; education, availability, price and service.