Mukesh Ambani’s Reliance Jio India’s 2nd most popular brand; this US company is no 1

Mukesh Ambani’s Reliance Jio India’s 2nd most popular brand; this US company is no 1

Mukesh Ambani’s telecom company Reliance Jio is the second most popular brand in India but is beaten by the globally used search engine Google, a recent survey says. In the previous year’s survey, Mukesh Ambani’s Reliance Jio stood at 3rd position and was left behind by both Larry Page and Sergey Brin founded Google and Jeff Bezos’ Amazon. Also, Bharti Airtel, one of the chief competitors of Reliance Jio in India, stood at eighth position. All of the top ten spot grabbers on the list belong to technology category, with the likes of Paytm, Samsung, and Amazon included, 2019 survey by Ipsos said.

Speaking on homegrown brands, Vivek Gupta, Managing Director (Business Head, Mumbai), Ipsos India, said that it is difficult for local brands to obtain and retain a top 10 ranking. “Jio, a homegrown brand has shown resilience and has moved up a notch in the ranking. While brand relevance is important, it is difficult to hold on – influence is hard to get and easy to lose,” Vivek Gupta added.