Bengaluru: Online sales of smartphones, the single largest product category in online retail, finally picked up in August after declining for two successive quarters when e-commerce firms pulled back on discounts and advertising, prompting shoppers to buy phones in stores.
Mobile phones and tablets accounted for about 55% of the gross sales of e-commerce firms in the quarter to December 2015. The proportion dipped to about 48% in the quarter to March, before picking up slightly to about 50% in the quarter to June, according research firm RedSeer Consulting.