Tyler “Ninja” Blevins, a gaming phenom who draws millions of fans to watch him play via streaming, is jumping to Microsoft Corp.’s Mixer platform.
The move is a blow for Amazon.com Inc.’s Twitch, a rival streaming service where Blevins has dominated viewership over the past two years. At 14.7 million followers, he has more than twice as many as the next-closest streamer. Earlier this year, he set a record of 667,000 viewers watching at once, breaking his own previous record of 628,000.