Desperate to maintain its stranglehold on the domestic car market, Maruti Suzuki, India’s largest car manufacturer, has started the process of setting up regional offices that will oversee real estate purchases for its future dealerships.
The company plans to buy properties and rent it out to its dealers instead of the latter making heavy investment in buying showroom spaces. This way, Maruti believes, it can minimise migration of investments by dealers who have been looking at opportunities in other commercial areas such as supermarkets or malls.